General information
Ref # 22310
Remote? No
Ally and Your Career
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Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?
The Opportunity
The Media Operations Manager leads the design and management of end-to-end media processes, ensuring standardized workflows across channels and strong operational execution throughout the media lifecycle. This role oversees critical functions including taxonomy, trafficking, pixel tracking, budget management, pacing, actuals, accruals, documentation, and data flow integration, while maintaining essential governance tools such as brand safety tracking and key operational cadences. The position also serves as a central partner in coordinating media systems, process discipline, and cross-functional alignment, with a forward-looking focus on enabling AI-driven workflows across budgets and reporting.
The Work Itself
Manage media process design and end-to-end workflow management, standardizing operational processes across media channels to drive consistency, efficiency, and scalability. Support the onboarding, training, and documentation of media processes, tools, and best practices for team members.
Partner with Ad Operations to oversee taxonomy development, trafficking execution, and pixel tracking to ensure accurate campaign setup, measurement, and compliance. Establish quality assurance processes for trafficking, tagging, naming conventions, and reporting outputs.
Maintain and optimize media operating procedures, playbooks, and workflow documentation.
Manage the holistic media flowchart and Sigma data flow integration to support cross-channel planning, visibility, and reporting accuracy.
Partner with Marketing Ops on holistic media budget management and tracking, including documentation and tracking of media budget revisions across campaigns and initiatives.
Partner with Marketing Ops to track media budget pacing and actuals to ensure financial accuracy, timely reconciliation, and alignment with investment plans.
Maintain the media brand safety tracker, ensuring proper monitoring, governance, and adherence to brand suitability standards. Ensure compliance with data privacy, brand safety, and platform policy requirements across media execution.
Coordinate Media Magic and other key media meetings, driving operational alignment, agenda management, and follow-through across stakeholders.
Advance future-facing operational capabilities by enabling AI-driven workflows across budget allocation and reporting processes. Evaluate and implement new tools, automation opportunities, and workflow technologies to improve media operations.
The Skills You Bring
Minimum Qualifications
7+ years of relevant experience or equivalent combination of education and experience?
High School Diploma or GED equivalent?
Preferred Qualifications
Bachelor's degree in Marketing, Media and/or Advertising
Experience in social marketing, SEO marketing and multi-channel campaigns preferred.
7+ years of professional experience in a media role or media agency
Knowledge of auto or financial services business
Experience presenting
Strong MS Excel skills
Ability to build effective working relationships with colleagues inside and outside the organization
Prior digital/social agency experience.
Self-motivated with the ability to prioritize and multi-task
Works well under pressure and able to meet tight deadlines
Ability to work and make decisions independently
Strong attention to detail and cross functional relationship building
Project management skills
Self starter
How We'll Have Your Back
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Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range:
An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Emerging: 90000
Experienced: 120000
Expert: 150000
Incentive Compensation: This position is eligible to participate in our annual incentive plan
