Marketing Communications Manager

Cummins Inc. • Indiana, Indiana • 12h ago

We are looking for a talented Marketing Communications Manager to join our team specializing in communications for our Cummins' business in Indianapolis, IN.

In this role, you will make an impact in the following ways:

Develop and execute integrated marketing communication plans that ensure consistent, high-impact messaging across all channels and touchpoints

Lead end-to-end multi-channel campaign strategy, driving engagement and measurable results across digital, social, email, and traditional platforms

Create and oversee compelling, audience-centric content that strengthens brand identity and drives customer connection

Align closely with cross-functional teams (sales, product, creative) to deliver cohesive, results-driven marketing initiatives

Leverage market insights, industry trends, and competitive analysis to refine strategies and identify new growth opportunities

Manage and mentor a high-performing marketing team, fostering collaboration, accountability, and continuous development

Strengthen relationships with key stakeholders, partners, and suppliers to enhance execution and business outcomes

Track, analyze, and report on campaign performance and KPIs, using data-driven insights to optimize strategies, improve ROI, and ensure budget efficiency

To be successful in this role you will need the following:

Apply strategic and business insight to shape forward-looking marketing plans, using data analytics and market knowledge to make informed, results-driven decisions

Champion strong brand management and digital media expertise to deliver consistent, compelling messaging and leverage emerging channels to influence target audiences

Lead, attract, and develop top talent by fostering an inclusive team culture that values diverse perspectives, drives innovation, and supports individual and team growth

Demonstrate financial acumen and resourcefulness by managing budgets effectively, optimizing the marketing mix, and aligning initiatives to maximize business impact and ROI

Education/Experience:

College, university, or equivalent degree in marketing or a related subject required.

Product marketing experience preferred.

Digital marketing experience preferred.

Global perspective and experience preferred.

Strong project management skills and the ability to meet deadlines.

Strategic thinker with the ability to develop and implement successful marketing campaigns.

Experience leading cross-functional commercialization, product launch, or strategic marketing initiatives within Cummins or similar complex matrix organizations.

Strong capabilities in brand strategy, product positioning, sales enablement, and stakeholder management.

Preferred Skills, Education, or Experience (Nice to Have)

Experience in aftermarket businesses or global channel operations.

Additional Details:

Core Responsibilities / Activities Unique to the Role

Lead end-to-end commercialization and go-to-market execution for Value Brand / All-Makes aftermarket offerings across Holset channel If you can remove the highlighted line and add B2B marketing.

Define brand strategy, positioning, messaging, packaging direction, and value proposition

Develop sales enablement tools and training materials; and create and manage core marketing content such as product copy, catalogs, literature, and launch assets

Execute launch campaigns and ongoing channel promotion to drive distributor adoption and market visibility

Own product content lifecycle management and continuously evolve tools and campaigns as the portfolio grows

Partner cross-functionally with Product Management, Sales, Channel, Engineering, and Regional teams to ensure commercial readiness and scalable execution

Track commercialization effectiveness and optimize campaigns, content, and enablement based on market feedback and performance metrics

Compensation

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate's qualifications and experience, where appropriate.

Job Communications

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

Min Salary $105600

Max Salary $158400

ReqID 2430203

Relocation Package Yes

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.

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