Marketing Manager
Job Description
We are seeking a dynamic Marketing Manager to lead the development and execution of marketing strategies that align with our company's objectives and growth targets. This role involves refining brand messaging, managing content creation, and optimizing digital marketing efforts across multiple platforms.
Responsibilities
Develop and execute marketing plans that align with company objectives and growth targets.
Define and refine brand messaging, tone of voice, and content guidelines across all marketing assets and digital platforms.
Identify key audiences, channels, and campaigns to maximize impact within a limited time commitment and budget.
Write, edit, and proofread clear, engaging, and persuasive copy for websites, landing pages, email campaigns, social media, blogs, and digital ads.
Create content calendars for social media, email, and other digital channels, ensuring a consistent and strategic flow of communication.
Repurpose and optimize existing content for different platforms and audiences while maintaining brand voice.
Manage and schedule content across key digital platforms, such as website CMS, email marketing tools, LinkedIn, Instagram, Facebook, and more.
Implement basic SEO best practices in web and blog copy to improve visibility and organic traffic.
Track performance of campaigns and content using relevant tools and report on key metrics.
Use insights to refine messaging, targeting, and content strategy.
Test and iterate on subject lines, calls to action, and formats to improve engagement and conversions.
Collaborate closely with leadership to gather input and translate it into clear marketing messages.
Maintain a strong, consistent brand voice across all customer touchpoints.
Support internal communication needs with well-crafted, concise copy as needed.
Partner with the sales team to understand target audiences, key messages, and pipeline priorities.
Develop sales enablement materials such as one-pagers, pitch decks, email templates, case studies, and product sheets.
Support lead generation and nurturing through well-crafted copy for outreach campaigns, follow-up sequences, and event-related offers.
Provide clear, concise messaging and collateral to help sales teams move prospects through the funnel more effectively.
Create and train sales consultants on brand messaging and materials.
Essential Skills
5+ years of digital marketing experience.
Exceptional written communication skills with the ability to adapt tone and style to different audiences and platforms.
Advanced copywriting and editing ability, ensuring clarity, conciseness, persuasiveness, and grammatical accuracy.
Strong understanding of digital marketing fundamentals, including content marketing, social media, email marketing, basic SEO, and event coordination.
Familiarity with sales processes and the ability to create copy and materials that support lead generation and conversion.
Proficiency with common marketing tools such as email marketing platforms, social media schedulers, event platforms, basic CMS, and analytics tools.
Ability to interpret performance data and translate insights into actionable improvements in copy, content strategy, sales support, and event marketing.
Strong organizational and project management skills, with the ability to prioritize effectively within limited weekly hours.
Additional Skills & Qualifications
Business-to-business marketing experience.
Proficiency in Indesign and iMovie is highly preferred.
Experience in marketing strategy, marketing management, marketing campaigns, social media, PowerPoint, project management, advertising, product marketing, marketing coordination, and graphic design.
Work Environment
This role is fully onsite. The team consists of four members who report directly to the SVP. The work environment is collaborative and supportive, offering an opportunity to contribute to a company with a longstanding history in the industry.
Job Type & Location
This is a Contract to Hire position based out of Louisville, KY.
Pay and Benefits
The pay range for this position is $33.00 - $38.50/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: - Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully onsite position in Louisville,KY.
Application Deadline
This position is anticipated to close on Jun 19, 2026.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.
