Market Access Strategy Director

BioFire Diagnostics, LLC. • United States, United States • 3w ago

The Market Access Strategy Director leads global market access strategies that influence coverage and reimbursement, identifying trends and enabling a favorable reimbursement ecosystem for novel diagnostics.

The role evaluates product attributes, healthcare value drivers, and reimbursement landscapes to support development of reimbursable products and optimal go-to-market positioning.

It collaborates with medical affairs, marketing, and R&D to ensure products demonstrate medical necessity and value. The role also anticipates evidence needs (HEOR/RWE), develops payer value narratives, assesses global reimbursement environments, and defines overall market access strategy (covered populations, evidence strength, pricing rationale).

Additionally, it builds and leads a market access "community of practice" to upskill teams and support local reimbursement success globally.

Position Duties

Upstream (Reimbursable Products from Inception)

Evaluate reimbursability early in product development and recommend enhancements for payer attractiveness

Define PICO scenarios with medical affairs and marketing

Represent Market Access in cross-functional product development teams

Contribute to evidence generation strategy aligned to payer/HTA needs

Assess market access timelines, costs, and launch readiness

Coordinate HEOR, RWE, and payer value demonstration to align with strategy

Global Strategy

Lead global initiatives impacting product coverage and reimbursement

Engage with HTA frameworks, policy shifts, AMR, and value-based healthcare

Align with local teams to ensure strong access and viable reimbursement positioning

Community of Practice

Educate and socialize strategy across global/local teams

Support local market access teams

Establish forums (monthly calls, annual meetings) to upskill and build capability

Innovation & Thought Leadership

Monitor emerging methodologies, tools, and regulatory trends

Champion innovative market access approaches globally

5-6. General Responsibilities

Ensure compliance with company quality procedures

Perform other duties as assigned

Qualifications:

Bachelor's degree (Science, Public Health, Health Economics, or equivalent)

7+ years experience in market access strategies impacting product development and launches

OR HS diploma/GED and 11+ years experience in market access strategies impacting product development and launches

Including experience in:

Deep understanding of global reimbursement systems (HTA, DRG/FFS, P4P, bundled payments)

Experience with evidence strategy (HEOR, RWE, payer studies, submissions)

Demonstrated cross-functional leadership across global stakeholders

Preferred

Diagnostic or medical device industry experience

Experience building global networks or communities of practice

Knowledge, Skills & Abilities

Consistently upholds and reflects core ethical principles

Understand complex information and interpret it accurately

Functional skills including critical thinking, adaptability, time management, communication, problem-solving, and digital literacy

Ability to thrive in a fast-paced environment with strong multitasking and adaptability

Problem solving to address complex business challenges

Ability to work cross-functionally to achieve shared objectives

Skilled in MS Office tools (Outlook, Teams, Word, Excel) - intermediate level

Ability to reconcile diverse stakeholder perspectives and build consensus

Strong ability to synthesize clinical, economic, and policy evidence into actionable strategies

Travel Requirements

Domestic - 15% International - 10%

The estimated salary range for this role based in the Field is between $170,000 - 269,800. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux's bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate's experience and will be presented in writing at the time of the offer.

In addition, bioMérieux offers a competitive Total Rewards package that may include:

· A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options

· Company-Provided Life and Accidental Death Insurance

· Short and Long-Term Disability Insurance

· Retirement Plan including a generous non-discretionary employer contribution and employer match.

· Adoption Assistance

· Wellness Programs

· Employee Assistance Program

· Commuter Benefits

· Various voluntary benefit offerings

· Discount programs

· Parental leaves

LI-AG1

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