At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.
Team Summary
The Marketing Insights Manager - Commercial plays an integral role in establishing GAF as the leader in Commercial roofing by building a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the , this position has end to end accountability for the successful delivery of the Commercial Market Insights roadmap within GAF's Marketing Organization. This highly visible role within the organization leads and drives the Commercial insights and research agenda, managing cross functional projects and stakeholders across Product Marketing, Sales, Building & Roofing Science and R&D to deliver meaningful insights and recommendations to guide successful customer driven strategies, tactics, product development and experiences. The ideal candidate will act with integrity and back-bone, make thoughtful recommendations sifting through wants to deliver upon needs, engage in healthy debate and challenge the status quo across all levels of management, including executive leadership to ensure the customer is at the center of decision making.
This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday.
Job Summary
The Marketing Insights Manager provides expertise and strategic partnership in the development and execution of Voice of the Customer and Market Research initiatives which drive GAF's and Siplast's Commercial Marketing and Innovation strategies. This role will directly impact product, brand and program development by uncovering and evangelizing actionable and meaningful insights through a combination of research methodologies.
The primary responsibility of this position is to lead, plan, manage, execute and successfully deliver multiple insights projects of varying size and complexity.
This player-coach will own day to day execution responsibilities while managing a team of analysts to successfully build and accomplish an aggressive Commercial insights/research roadmap. The successful candidate brings deep business and industry experience, product knowledge and business acumen to the role and is a passionate champion for the voice of customers (e.g. contractors, architects, specifiers and building owners), with strengths in analytics and synthesizing insights into compelling narratives to ensure GAF allocates resources towards the market/customer needs that best support business goals.
Essential Duties
Serve as the in-house Commercial insights expert. Delivers insights, knowledge, strategic recommendations using leading insight methodologies to solve business questions and challenges as they arise from Commercial stakeholders across the organization.
Research Strategy & Execution- Owns the Commercial Insights research roadmap. Partners with stakeholders to define research/insights needs, anticipating needs as changes in the business/market arise. Manages the initial development, ongoing alignment and socialization of the evolving plan with key stakeholders across the business. Manages internal business owners and stakeholders to articulate and define insights needed to solidify the Research Roadmap and to secure resources (both internal and external) in support of business needs.- Commercial strategic business partner and point person for new product development (NPD) and enterprise priority initiatives. Provides insights thought- leadership on NPD cross functional teams and owns the insights strategy in support of successful product development, optimization and business outcomes keeping the customer at the center.- Leads, facilitates and curates internal and external cross functional in-person insights engagements including workshops, focus groups, and ideation sessions. In partnership with Product Management, , R&D, and other cross functional departments owns the end to end management, execution and delivery (from agenda, methodology, facilitation to insights dissemination) of impactful insights led engagements that provide insight into challenging business questions, gaps in the market/customer experience and product development opportunities while bringing customer needs to light to drive action.
Insights project management and resource planning- Plans, manages, and delivers Marketing Insights projects. Manages and executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, and questionnaire/discussion guide development to meet the insights needs of the business.- Oversees agency partners/outside vendors. Conduct Commercial market research projects through third parties if additional resources are required OR an outside perspective is needed. Manage requirements, resources, budget and internal stakeholders throughout the process.
Research Enablement & Technology Ownership- Owns the relationships with several secondary insights resources. Manage the licenses, users, data dissemination, onboarding/education and the annual pricing negotiation process in partnership with procurement.- Creates and institutionalizes insights project management methodologies, approaches and standard operating procedures. Collaborates across the insights team to ensure standardization across the function, ease of onboarding new talent and a consistent high level of experience with constant improvement in mind.
Qualifications Required
Bachelor's Degree OR advanced degree preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering.
Master's degree Master's degree MBA or advanced degree preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering. preferred
7+ years of related experience in marketing analytics, marketing research, user experience research or management consulting.
Qualifications Preferred
Marketing Research, Customer Experience and User Experience Research certifications preferred.
Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
Experience conducting analysis and sharing actionable insights (advanced).
Experience working with and managing research service providers.
Experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.) (advanced).
Experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools (advanced).
Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
Expert facilitation/moderation skills are required.
Strong stakeholder management and relationship building skills.
Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.
Base Salary Range: $116,006-$159,509
How We Protect What Matters Most:
We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.
GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.
We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity on the basis of each candidate's qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).
Privacy Notice (https://www.gaf.com/en-us/about-us/privacy-and-legal/privacy-policy) Applicant Notice
With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.
Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital's roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.
GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ?
