Job Description
The Senior Marketing Manager is a strategic, organized, and detail-oriented professional with a passion for food, beverage, hospitality, and marketing. This role drives business growth through impactful marketing initiatives and customer engagement programs. The ideal candidate combines creative thinking with strategic execution to develop innovative, experience-driven solutions that enhance our premier program and drive profitability. They are an experienced team leader with strong brand management expertise and are confident speaking in public.
LifeWorks Restaurant Group, an independently operated division of Aramark, designs custom solutions for clients looking to take amenities to the next level. Our team of forward-thinkers look at each opportunity as an experience?not a requirement?and deliver out-of-this world, truly sensory experiences, feeding company culture. From the beginning of each client relationship, the team at LifeWorks Restaurant Group establishes a transparency with its partners, from space design and delivery to marketing of the final, branded product. Learn more by visiting - Link here Home - LifeWorks Restaurant Group
Job Responsibilities
Lead all marketing initiatives for client portfolio.
Travel up to 10% to support additional client locations in West and Midwest.
Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
Lead visual storytelling vision and strategy development.
Manage marketing budget, in alignment with client KPI?s and portfolio budget.
Foster a collaborative and high-performance team culture, encouraging innovation, growth, development and continuous improvement.
Oversee health & wellness initiatives and programming to also include nutritional messaging
Support operation teams across employee dining solutions (cafes, food hall, restaurant, coffee and self-checkout markets), manufacturing services, campus catering and conference service management.
Partner with account leadership team to support specific needs that drive measurable results across the client locations.
Bring creative and innovative ideas to marketing strategy and execution that will drive the business forward in café and catering operations.
Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals.
Lead team to develop quarterly business reviews, and client presentations.
Support the field with one-off marketing needs, and provide on-site support as needed in other locations (quarterly travel, subject to change and project needs).
Oversees all signage, smallwares, and merchandising for locations.
Responsible for communications around the portfolio?s efforts to the client teams through recaps, photo slide decks, case studies, articles/newsletters etc.
Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field.
Protect the integrity of the client brand and proprietary information.
Manage integrity of local concept brands and lead team training on brand compliance
Build relationships with clients, organization department heads and subgroups/community groups.
Champion the LifeWorks brands and participate in organizational stretch assignments as needed.
Coordinate special events, promotions, marketing collateral and social media marketing.
Ability to develop and execute presentations geared toward various target groups, including client base.
Basic Graphic Design work via Adobe
Other duties as assigned.
across employee dining solutions (cafes, food hall, restaurant, coffee and self-checkout markets), manufacturing services, campus catering and conference service management.
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
A minimum of 7 years of marketing or food service management experience, with a proven record of success and effective performance.
A bachelor?s degree in marketing, business, or hospitality management is highly preferred.
Experience in contracted dining service and account management is highly desired.
Demonstrated ability to think creatively and strategically.
Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.
Must have strong written and verbal communication skills.
Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.
Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills.
Must be able to efficiently utilize social media and understand digital marketing.
Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.
Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint.
Proficient knowledge of Adobe InDesign is preferred.
Must be a team-player with a can-do attitude.
Requires people management experience for at least 2 direct reports.
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .
