Customer Marketing Manager

Wolters Kluwer • Indianapolis, IN • 2h ago

About the Role

We are seeking a strategic and results-driven Customer Marketing Manager to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.

The ideal candidate is both analytical and creative-someone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.

Key Responsibilities

Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value

Segments and targets customer personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria.

Plans and executes customer marketing ABM campaigns and programs across multiple channels, such as email, webinars, social media, events, and advocacy platforms.

Analyze customer data and feedback to identify trends, risks, and opportunities for growth

Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities.

Manage customer-focused events such as events, conferences, webinars, user groups, and community initiatives

Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue)

Qualifications

Bachelor's degree or equivalent required.

10-15 years of experience in customer marketing, lifecycle marketing, or related roles

Proven track record of driving customer engagement, retention, and revenue growth

Proven ability to design and execute targeted, account-specific retention and renewal strategies and campaigns that align with Customer Success and Sales teams, driving contract renewals, expansion opportunities, and long-term customer value through personalized engagement, lifecycle insights, and data-driven campaign optimization.

Deep experience and strong planning acumen in managing events and conferences as strategic demand-generation channels, driving qualified leads, supporting pipeline growth, and enabling sales teams in customer acquisition and renewal conversations.

Customer facing experience with a solid understanding of challenges, needs and pain points across diverse markets.

Thorough understanding and experience of implementing marketing strategies, tactics, and measurement.

Strong understanding of customer journey mapping and lifecycle strategy

Experience working cross-functionally with Sales, Customer Success, and Product Marketing teams

Data-driven mindset with the ability to translate insights into actionable strategies

Strong collaboration and cross-functional skills, with the ability to work effectively with internal and external stakeholders at all levels.

Self-motivated, proactive, and results-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.

Excellent communication, storytelling, and project management skills

Experience in B2B (preferred) or SaaS environments (strongly preferred)

Travel requirements can be up to 20%.

Key Competencies

Strategic thinking with strong execution skills

Customer-centric mindset

Analytical and results-oriented

Strong collaboration and influence across teams

Creative problem-solving

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$107,500.00 - $188,400.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Similar Jobs

Account Manager II - Desk Based Sales

Lumen • Indianapolis, IN • 1h ago

Management & Administrative

Lumen is the trusted network for the AI-powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high-performance connectivity across cloud,...

1h ago

Go to Apply

HR Service Center Representative

State of Indiana • Indianapolis, IN • 2h ago

Management & Administrative

HR Service Center Representative Date Posted: Jun 4, 2026 Requisition ID: 478821 Location: Indianapolis, IN, US, 46204 Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the largest em...

2h ago

Go to Apply

Long-Term Care Processing/Enforcement Administrative Assistant

State of Indiana • Indianapolis, IN • 2h ago

Management & Administrative

Long-Term Care Processing/Enforcement Administrative Assistant Date Posted: Jun 4, 2026 Requisition ID: 478665 Location: Indianapolis, IN, US, 46204 Work for Indiana Begin a fulfilling career with the State of Indiana by...

2h ago

Go to Apply

Account Manager

Norstella • Indianapolis, IN • 2h ago

Management & Administrative

Account Manager Company: Evaluate Location: Remote, United States Date Posted: Jun 4, 2026 Employment Type: Full Time Job ID: R-2013 Description About Norstella: Norstella is a premier and critical global life sciences d...

2h ago

Go to Apply

Senior Environment Manager

State of Indiana • Indianapolis, IN • 2h ago

Management & Administrative

Senior Environment Manager Date Posted: Jun 4, 2026 Requisition ID: 478461 Location: Indianapolis, IN, US, 46204 Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the largest employer...

2h ago

Go to Apply

Senior Environment Manager

State of Indiana • Indianapolis, IN • 2h ago

Management & Administrative

Senior Environment Manager Date Posted: Jun 4, 2026 Requisition ID: 478434 Location: Indianapolis, IN, US, 46204 Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the largest employer...

2h ago

Go to Apply

Account Manager

Norstella • Indianapolis, IN • 2h ago

Management & Administrative

Account Manager Company: Evaluate Location: Remote, United States Date Posted: Jun 4, 2026 Employment Type: Full Time Job ID: R-2014 Description About Norstella: Norstella is a premier and critical global life sciences d...

2h ago

Go to Apply

Long-Term Care Processing/Enforcement Administrative Assistant

State of Indiana • Indianapolis, IN • 2h ago

Management & Administrative

2h ago

Go to Apply

BMV Part-time Customer Service Representative

State of Indiana • Plainfield, IN • 2h ago

Management & Administrative

BMV Part-time Customer Service Representative Date Posted: Jun 2, 2026 Requisition ID: 478304 Location: Plainfield, IN, US, 46168 Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the...

2h ago

Go to Apply

(USA) Operations Manager - Floor IND2

Walmart • Plainfield, IN • 16h ago

Management & Administrative

Position Summary... What you'll do... Communicate with or to individuals or groups verbally andor in writing eg customers suppliers associates Drive and implement the business plan for area of responsibility to achieve f...

16h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)