Director of Retail Sales

Burke & Herbert Bank & Trust • Moorefield, WV • 3d ago

Burke & Herbert Bank & Trust

CLASSIFICATION: Exempt REPORTS TO: Chief Banking Officer DATE: May 18, 2026 Position TypeNew Job TitleDirector of Retail Sales (EBDDRSXX) / First/Mid-Level Officials and Managers Hiring ManagerLauren Kimlel (Lauren Kimlel) Total Number of Positions1 LocationsFederal Street, Bluefield WV (FEDST) +5 Worker Category-- Worked in CountryUnited States (US) Business Unit-- Home Department336 Retail/Branch Admin (000336) Target Requisition Close Date09/01/2026 Marked as an Evergreen JobNo

Recruiter Details NameTammy Ours (Tamara Ours) EmailTOurs@burkeandherbertbank.com Phone-- Fax Number304-530-0607-70607 Reason for Hire--

JOB DESCRIPTION Summary/Objective The Director of Retail Sales is responsible for developing, implementing, and sustaining a best-in-class sales and service culture across the Retail Banking Division. This role provides leadership, coaching, and oversight to ensure consistent, customer centric sales execution that drives deposit growth, deepens customer relationships, and reinforces the Bank's reputation for Service Beyond Expectations (SBE). This individual will be responsible for translating Retail's Strategic Priorities related to sales and deposit growth into actionable behaviors, equipping frontline teams with the tools and skills to succeed, and ensuring disciplined execution to achieve defined sales goals and service standards. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sales & Service Culture Leadership

Lead the development and execution of a sales and SBE focused culture aligned with the Bank's mission, values, and community banking philosophy.

Establish clear expectations for customer engagement, needsbased selling, and service excellence across the retail channel.

Act as a visible champion of retail sales standards, ensuring consistency across regional markets, branches, and teams.

Strategy Development & Execution

Translate Retail Strategic Priorities into actionable sales initiatives by developing and implementing a comprehensive retail sales strategy focused on core deposit growth, product penetration, and relationship deepening.

Partner with Retail Operations, Marketing, Product, Learning & Development and other partners to align campaigns, tools, and training with sales objectives.

Coaching & Talent Development

Provide direct coaching and guidance to Retail leadership (Area Managers, Community Bank Managers, and Relationship Bankers) to strengthen sales capabilities.

Ensure sales initiatives align with local market needs.

Develop and reinforce a coaching culture, ensuring leaders are effectively training, observing, and developing frontline staff.

Performance Management & Accountability

Monitor Retail sales KPIs, scorecards, and success metrics.

Analyze performance trends, identify gaps, and implement targeted improvement plans.

Ensure consistent execution of sales processes, referral expectations, and customer conversation standards.

Training & Enablement

Partner with Learning & Development to identify skill gaps and support the delivery of sales training.

Ensure frontline teams have effective tools, talking points, and resources to confidently engage customers and prospects.

Reinforce training through followup coaching, field observations, and ongoing reinforcement.

Collaboration & CrossFunctional Leadership

Work closely with internal partners to ensure sales initiatives align with operational standards, compliance requirements, and SBE standards.

Collaborate with internal partners (Business Banking, Wealth, Mortgage and Treasury Management) to strengthen referral pipelines and integrated relationship management.

Serve as a key advisor to senior leadership on retail sales trends, opportunities, and risks.

Other Duties

Other duties as assigned

Skills/Abilities

Deep understanding of consumer banking products, deposit strategies, and customer engagement best practices.

Sales Leadership & Coaching Excellence

Strategic Thinking & Execution

Relationship Building & Influence

Change Management

Performance Analytics & Accountability

Communication & Presentation Skills

Supervisory Responsibility This position has supervisory responsibilities. Work Environment This job operates in an office setting, including within our network of branches. The opportunity to telework is not available. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Office environment with job duties conducted via telephone, face to face meetings, and on the computer. Phy

Equal employment opportunity, including veterans and individuals with disabilities

Apply Here: https://www.click2apply.net/oOxw18idBdDMNFNp5IyEzw

PI284987771

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