Customer Marketing Manager

Wolters Kluwer • Waltham, MA • 1h ago

About the Role

We are seeking a strategic and results-driven Customer Marketing Manager to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.

The ideal candidate is both analytical and creative-someone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.

Key Responsibilities

Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value

Segments and targets customer personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria.

Plans and executes customer marketing ABM campaigns and programs across multiple channels, such as email, webinars, social media, events, and advocacy platforms.

Analyze customer data and feedback to identify trends, risks, and opportunities for growth

Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities.

Manage customer-focused events such as events, conferences, webinars, user groups, and community initiatives

Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue)

Qualifications

Bachelor's degree or equivalent required.

10-15 years of experience in customer marketing, lifecycle marketing, or related roles

Proven track record of driving customer engagement, retention, and revenue growth

Proven ability to design and execute targeted, account-specific retention and renewal strategies and campaigns that align with Customer Success and Sales teams, driving contract renewals, expansion opportunities, and long-term customer value through personalized engagement, lifecycle insights, and data-driven campaign optimization.

Deep experience and strong planning acumen in managing events and conferences as strategic demand-generation channels, driving qualified leads, supporting pipeline growth, and enabling sales teams in customer acquisition and renewal conversations.

Customer facing experience with a solid understanding of challenges, needs and pain points across diverse markets.

Thorough understanding and experience of implementing marketing strategies, tactics, and measurement.

Strong understanding of customer journey mapping and lifecycle strategy

Experience working cross-functionally with Sales, Customer Success, and Product Marketing teams

Data-driven mindset with the ability to translate insights into actionable strategies

Strong collaboration and cross-functional skills, with the ability to work effectively with internal and external stakeholders at all levels.

Self-motivated, proactive, and results-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.

Excellent communication, storytelling, and project management skills

Experience in B2B (preferred) or SaaS environments (strongly preferred)

Travel requirements can be up to 20%.

Key Competencies

Strategic thinking with strong execution skills

Customer-centric mindset

Analytical and results-oriented

Strong collaboration and influence across teams

Creative problem-solving

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$107,500.00 - $188,400.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Similar Jobs

Account Manager I- Desk Based Sales

Lumen • Boston, MA • 43min ago

Management & Administrative

Lumen is the trusted network for the AI-powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high-performance connectivity across cloud,...

43min ago

Go to Apply

Branch Manager IV

Eastern Bank • Lowell, MA • 1h ago

Management & Administrative

Hiring Range: $85,665 - $140,736 The posted salary range reflects Eastern's expected hiring range. Actual pay may vary based on experience, skills, and market factors; additional compensation may apply. Eastern offers a...

1h ago

Go to Apply

Senior Administrative Assistant (Boston, MA)

M&T Bank • Boston, MA • 1h ago

Management & Administrative

Overview: We are seeking a highly organized, proactive, and career-driven Senior Administrative Assistant to provide exceptional support to two Executive Vice Presidents. This role goes beyond traditional administrative...

1h ago

Go to Apply

Administrative Assistant V

MIT Lincoln Laboratory • Lexington, MA • 1h ago

Management & Administrative

Position Description The Contracting Services Department Logistics Team is seeking an Administrative Assistant to perform a wide variety of daily administrative support tasks. These include: sourcing, obtaining quotes, a...

1h ago

Go to Apply

Marketing & Events Manager

South Middlesex Opportunity Council • Framingham, MA • 1h ago

Management & Administrative

Full Time Professional 7 Bishop Street, Framingham, MA, Framingham, MA, US Salary Range: $75,000.00 To $80,000.00 Annually Summary: The Marketing & Events Manager (MEM) advances SMOC's mission by leading and executin...

1h ago

Go to Apply

Intercollegiate Scheduling & Athletic Operations Coordinator/Head Coach

State of Massachusetts • Salem, MA • 1h ago

Management & Administrative

DO NOT APPLY ON MASSCAREERS. Applications submitted on MassCareers will not be considered. Applicants must apply on the_Salem State Career site_to be considered. Overview The Salem State University Athletics Department i...

1h ago

Go to Apply

Security Officer State Site

Allied Universal • Concord, MA • 1h ago

Management & Administrative

Allied Universal®, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you wil...

1h ago

Go to Apply

Customer Marketing Manager

Wolters Kluwer • Boston, MA • 1h ago

Management & Administrative

About the Role We are seeking a strategic and results-driven Customer Marketing Manager to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of m...

1h ago

Go to Apply

Procurement Support Specialist, Learning and Development Division

State of Massachusetts • Boston, MA • 1h ago

Management & Administrative

About the Office of the Inspector General (OIG) The Massachusetts OIG is at the forefront of promoting effective government and the responsible use of public money and property. The OIG is an independent state agency cha...

1h ago

Go to Apply

Environmental Service Spec I

State of Massachusetts • Canton, MA • 1h ago

Management & Administrative

The Department of Public Health's Pappas Rehabilitation Hospital for Children is accepting applications forEnvironmental Specialist 1. In this role, ensure patient care areas, common spaces, and hospital facilities meet...

1h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)