Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.
About the Team
UKG's Portfolio Marketing team sits at the center of how our platform comes to life in the market. We connect product innovation, customer needs, and go-to-market execution ensuring our expanding portfolio is understood, differentiated, and valued by buyers across industries.
This role works in close partnership with Product Management, Product Marketing, Demand Generation, Sales, and Executive Leadership. As UKG continues to evolve our Workforce Operating System and Workforce AI, Portfolio Marketing plays a critical role in creating clarity, focus, and momentum across a complex, multi-product organization.
About the Role
As Senior Director of Portfolio Marketing , you will define and own UKG's portfolio- and platform-level narrative how our products come together to solve real workforce problems, why that matters to different buyers, and how it drives measurable business impact.
This is a highly strategic, high-visibility role and a true right hand to John , requiring strong judgment, influence, and the ability to bring order to ambiguity. You will translate innovation into outcome-driven messaging, shape global campaigns, and ensure our platform story resonates across industries, personas, and buying committees.
You will operate at both strategy and execution altitude setting direction, guiding peers, and ensuring ideas land in the market through scalable plays and campaigns.
Key responsibilities include:
Portfolio & Platform Narrative
Own UKG's platform-level positioning, messaging architecture, and value proposition across a multi-product portfolio
Define the "why, for whom, and why now" of UKG's Workforce Operating System and Workforce AI
Create differentiated narratives that clearly explain complexity why large enterprises operate differently and why UKG matters
Develop ROI and business value frameworks that support both marketing and sales conversations
Segmentation, Personas & Vertical Translation
Partner with GMs and Product Marketing to define target segments, personas, and high-value use cases
Translate horizontal platform capabilities into vertical - specific relevance (e.g., manufacturing vs. other industries)
Ensure messaging reflects how buying decisions are actually made not just by IT, but across the business
Campaign & Go - to - Market Enablement
Set strategic direction for major campaigns, solution plays, and market activations
Build scalable "base play kits" that Demand Gen, Digital, and Sales can activate globally
Ensure portfolio messaging consistency while allowing flexibility for speed and iteration
Content doesn't need to be perfect you'll partner closely with Creative (including Krista McCrimmons) to refine and scale
Launch & Activation Leadership
Lead major product, platform, and innovation launches to awareness and demand
Align launches to existing portfolio narratives and GTM priorities
Create launch briefs that clearly articulate narrative, audience, use cases, and commercial impact
Sales Partnership & Revenue Impact
Partner with Sales leadership to ensure messaging supports deal progression and differentiation
Enable the field with clear, outcome-driven narratives and plays
Tie portfolio marketing directly to:
Pipeline creation and acceleration
Win-rate improvement
Deal size and sales-cycle velocity
Organizational Leadership & Clarity
Establish clear ownership and ways of working across Portfolio Marketing, Product Marketing, and Demand Generation
Influence peers and senior stakeholders without formal authority
Prioritize high-impact work and maintain focus amid noise and change
About You
You are a senior, enterprise B2B marketer who thrives in complexity and ambiguity. You think like a business leader, not just a marketer, and you know how to translate sophisticated technology into compelling, buyer-relevant stories.
Basic Qualifications
10+ years of experience in Portfolio Marketing, Solutions Marketing, or Product Marketing within B2B SaaS
Minimum 5 years of people leadership experience , including hiring, coaching, and performance management
Demonstrated ownership of portfolio - or platform - level messaging across multiple products or solutions
Experience supporting enterprise go - to - market motions , including complex buying groups and long sales cycles
Proven partnership with Sales, Product, and Demand Generation teams to support pipeline and revenue outcomes
Preferred Qualifications
Experience marketing a multi - product, platform - based portfolio
Experience developing messaging frameworks, solution narratives, and value propositions used in campaigns and sales enablement
Background in business applications technology (e.g., HCM, ERP, CRM, CX, financial systems); infrastructure-only backgrounds excluded
Track record of influencing senior stakeholders and peers without direct authority
Prior exposure to HR, workforce management, or people technology
Experience translating horizontal platform capabilities into vertical or industry - specific narratives
Demonstrated impact on revenue metrics (pipeline creation, win rates, deal size, sales cycle velocity)
Experience leading or supporting global or distributed teams
Familiarity with AI - enabled products or applying AI to marketing workflows and content development
Experience supporting organizations through significant growth or transformation (IPO, acquisition, portfolio expansion)
External credibility such as speaking engagements, published thought leadership, or industry visibility
Bachelor's degree or equivalent professional experience
Company Overview:
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge. Learn more at ukg.com.
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster (https://www.eeoc.gov/sites/default/files/2022-10/EEOC\KnowYourRights\screen\reader\10_20.pdf)
UKG participates in E-Verify. View the E-Verify posters here (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .
The pay range for this position is $207,400 to $264,950. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at https://www.ukg.com/about-us/careers/benefits
It is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.
