Senior Marketing Communications Specialist
Hamel, MN
Full Time
Marketing and Communications
Experienced
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Senior Marketing Communications Specialist
We're the Trusted Partner When Motion Matters. Our actuators are at the heart of the automation revolution. Our passion for linear motion is advancing electric vehicle manufacturing, optimizing food production, enhancing patient outcomes, and more. We're a tight-knit team that takes pride in building world-class automation equipment-and lasting relationships with our customers.
What You'll Do
Drive high-impact marketing programs that support demand generation and revenue growth. To lead the execution of trade events, own lead management processes and KPIs, optimize CRM audience data, and partner closely with sales and channel partners to deliver compelling content and co-marketing initiatives. To blend strategic thinking with hands-on execution to engage target audiences and strengthen our position in the linear motion solutions market.
Key Responsibilities
Plans, executes, and optimizes all aspects of trade events to maximize lead generation, engagement, and ROI.
Owns the lead management system, including tracking, analysis, and reporting of key performance indicators.
Maintains and enriches CRM audience data through ongoing research, segmentation, and optimization.
Collaborates with internal stakeholders to develop content that resonates with target audiences and supports demand generation goals.
Champions co-marketing initiatives with channel partners in close partnership with the sales team.
Supports integrated campaigns that align inbound, demand generation, and channel marketing efforts.
Ensures consistent messaging and brand standards across all marketing communications.
Qualifications
Bachelor's degree in Marketing, Business, Journalism, Communications, or a related field.
At least 5 years of experience in a B2B marketing communications or demand generation role.
Exceptional written and verbal communication skills, including the ability to write and edit technical or product-focused content.
Working knowledge of marketing automation platforms, with strong preference for HubSpot experience.
Proficiency with Microsoft 365, including advanced Excel skills for data analysis and reporting.
Experience with Adobe Creative Suite, inbound and demand generation marketing, blogging, CRM segmentation, and distribution channel marketing.
Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
Why Join Us
Make a Real Impact: You won't be a cog in the machine here. With a small, agile team, your work will be seen, valued, and have a direct impact on the business.
Work With Purpose: Our products help manufacturers build smarter, safer, and more sustainable operations-from EVs to medical devices to food production.
Collaborative Culture: We believe in open communication, mutual respect, and working ether across departments to get things done.
Supportive Environment: Whether it's learning a new tool or exploring a fresh idea, we encourage curiosity and continuous growth.
Stability and Innovation: We've been around for decades, but we're always pushing forward-with digital at the center of how we evolve.
$72,000 to $85,000 starting salary range
All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
