Director, Marketing Strategy and Go-To-Market

Vanguard • Malvern, PA • 1h ago

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locations

Malvern, PA

time @type

Full time

posted on

Posted Today

job requisition id

178395

We're seeking a Director , Marketing Strategy & Go-to-Market to shape the next era of growth for our B2C business . This leader will architect and operationalize how we go to market across client segments - bringing greater clarity, consistency, and coordination in how we position our offerings, activate major marketing moments, and scale marketing impact across the enterprise.

This is a highly strategic builder and integrator role . You 'll modernize our external-facing offerings , lead shared capabilities functions that enable scale, and serve as the connective tissue across segment marketing teams. The ideal candidate is a seasoned marketer who thinks in systems, operates at the intersection of strategy and execution, and excels in highly matrixed environment to drive alignment through influence.

What You'll Own

Lead division-wide GTM marketing strategy that spans all client segments and business lines , establishing processes and standards that increase marketing effectiveness

Serve as the connective tissue between segment marketing teams - aligning positioning, narrative, and market timing

Elevate and evolve our offer architecture - how offerings are structured, connected, and brought to market as a cohesive system , anticipating long-term trends and opportunities that enable future growth

Develop and maintain value propositions across the division, ensuring offers are differentiated, compelling, and aligned to client needs and growth strategy

Use dat a, analytics, and market insights to inform marketing decisions and connect initiatives to measurable business outcomes

Define how we sequence and coordinate major marketing moments

Shape and mature marketing capabilities to enable growth and retention , including events marketing, sales collateral and enablement, and thought leadership

Build the operating model for how this centralized function works with and through segment marketing teams

Lead and develop a team of leaders and individual contributors, setting direction, driving accountability, and ensuring delivery against strategic goals. Provide guidance, share best practices, and remove obstacles.

Build and sustain a high-performing organization through coaching and mentorship, strengthening leadership capability and overall team effectiveness.

What You Bring

Exceptional s trategic vision and leadership on large-scale, division-wide marketing initiatives

Hands-on experience with offer architecture, positioning, and value proposition development , including ability to lead market research to uncover client needs , competitive analysis, and market sizing

Ability to synthesize multi-dimensional, complex concepts into clear, consumable implications, actions, and decisions

Demonstrated a bility to drive structured problem solving, leveraging strategic frameworks and insights f or complex data-driven decisions

Track record for connecting marketing initiatives to broader organizational goals

Experience developing and maturing marketing functions in high growth environments

Strong ability for cross-functional collaboration with business partners, vendors, and internal marketing teams to align strategies to goals

Proven success advising an influencing senior executives , with advanced presentation, storytelling, and visualization skills to communicate in a concise and compelling manner

Experience leading and developing senior marketing talent through growth and evolving organizational needs

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

About Us

Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.

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