Summary The primary purpose of this position is to develop and oversee the execution of marketing campaigns and strategies across all platforms to support Department of Air Force (DAF) marketing objectives, requiring excellent leadership, analytical and strategic planning skills, and a preference for collaborative environments. In addition, serve as a first-level supervisor, providing planning, directing, organizing, and exercising control over nonsupervisory employees assigned to the section. Responsibilities Direct and/or coordinate the collective efforts of a multi-disciplined staff of media specialists, data analysts, creative teams, and contractors assigned to major advertising campaigns of national scope, interest and significance across multiple platforms and participating vendor organizations. Exercise supervisory personnel management responsibilities and advise and provide counsel to employees regarding policies, procedures, and directives of management. Hear and resolve employee complaints and refers serious unresolved complaints to higher level management. Develop comprehensive goals and objectives that seamlessly integrate brand marketing objectives with performance-based and data-driven media strategies. Plan campaign activities to be accomplished by subordinates, set and adjust short and long-term performance targets, and prepare campaign calendars and optimization schedules. Requirements Conditions of Employment Qualifications In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Group Standard for Clerical and Administrative Support Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which may have been gained assisting in developing, overseeing and managing campaign planning in national, regional and local marketing campaigns; facilitate effective planning and placement of all paid and unpaid campaigning initiatives to support recruitment and brand management goals and efforts. To view qualification requirements, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101a/ KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: 1. Knowledge of marketing and public relations principles, practices, techniques, and demonstrates ability to conduct strategic communication campaigns and marketing research activities in support of civilian and military recruitment programs, while adhering to government policies and guidelines. 2. Knowledge of and ability to apply marketing research theories and communication principles and techniques, including sampling theory (probability and nonprobability), survey design and methodology, and inferential statistics for analyzing campaign data and trend analysis. 3. Ability to analyze data and trends to optimize marketing performance and skill to gather, assemble, and analyze facts, draw conclusions, devise solutions to problems, and identify shortfalls/ changes required. 4. Ability to communicate effectively, both orally and in writing. 5. Ability to plan, organize, and direct the strategic function and mentor, motivate, and appraise the staff of the organization; and to effectively apply agency safety, security, personnel management, and Equal Employment Opportunity (EEO) regulations, practices, and procedures, fostering a collaborative and high-performing team environment. 6. Skill in developing and executing integrated marketing campaigns that include earned traditional media, social media, community engagement, events, partnerships, paid media, boosted social media, and creative content development. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education Additional Information Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated in the "Highly Qualified" or "Best Qualified" Category on the rating criteria for this vacancy. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location. Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information. Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected, and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist. Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement. Disabled veteran leave is available to a Federal employee hired on/after 5 Nov 2016, who is a veteran with a service-connected disability rating of 30% or more. For more information, click here. If you have questions regarding this announcement and have hearing or speech difficulties click here. For information on veteran's preference click here.
