Global Marketing Manager

Ralliant • Annapolis, MD • 1d ago

Anderson-Negele is seeking a Global Marketing Manager to lead the company's marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions.

This role translates customer insights, product priorities, and market opportunities into clear, high-impact marketing programs that deliver measurable business results. The position partners closely with Product Management, Sales, and Digital teams to ensure alignment with company strategy and customer needs.

The Global Marketing Manager will serve as a player/coach, directly contributing to strategic marketing initiatives while leading a small marketing team. This role is ideal for a leader who enjoys building, optimizing, and executing, not just directing, and who wants to shape how marketing contributes to growth in a more data-driven and scalable way.

Key Responsibilities

Lead and Develop a Global Team

Manage and develop a team of 3 global marketing professionals

Set clear priorities aligned to commercial goals and growth initiatives

Coach the team on digital execution, ownership mindset, and accountability

Marketing Strategy & Commercial Alignment

Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts

Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization

Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency

Capture VOC, competitive intelligence, and market trends - translate into actionable positioning and GTM strategies

Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making

Campaigns, Content & Brand Execution

Lead campaigns, content, and communications across web, email, collateral, and events

Manage trade shows, ABM programs, and sales enablement

Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy

Marketing Operations & Performance

Own marketing systems and reporting (HubSpot, Salesforce, analytics)

Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution

Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows

Demand Gen & Digital Marketing

Own the demand generation engine - campaigns, webinars, trade shows, digital advertising, lead capture

Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization

Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation

What a successful candidate brings to the table:

Strong commercial mindset-links marketing directly to revenue impact

Highly data-driven and analytical, with a focus on measurable outcomes

AI-forward mindset to improve marketing productivity, analytics, and engagement

Comfortable with technical products and industrial B2B environments

Proven ability to drive demand generation and digital transformation

Excellent cross-functional collaborator who brings alignment and clarity

Bias for action with ability to operate in a lean, fast-paced environment

Required Experience

Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments

Proven success in hands-on demand generation and digital marketing

Experience in leading and developing small, high-impact teams

Strong commercial mindset with the ability to link marketing to revenue outcomes

Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities

Ability to translate complex offerings into clear, compelling customer value

Comfortable working in a fast-paced, evolving environment with a focus on impact

Required Travel

Travel as needed for customer events, team meetings, trade shows, etc.

LI-JW2

Ralliant Corporation Overview

Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life - faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.

About Anderson-Negele

Anderson-Negele is an instrumentation company whose mission is to provide the best hygienic instrumentation solutions for processors of food, beverage and life sciences products. We have manufacturing facilities in the US and Germany and sales & service offices in the U.S., Europe, China, India, and Brazil.

We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.

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