Manager, Influencer Marketing

Raising Cane's • Plano, TX • 16h ago

Company Description

At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane's is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!

Job Description

Your Role at Raising Cane's:

The Influencer Marketing Manager supports and executes Raising Cane's influencer marketing strategy, working closely with senior leadership to strengthen brand relevance, engagement, and growth. This role is responsible for managing national, local, and NIL influencer partnerships while ensuring all activity aligns with brand voice, business objectives, and annual marketing goals. This position partners cross-functionally with Field Marketing, Creative Services, Customer Relations, Brand teams, and agency partners to deliver thoughtful, compliant, and high impact influencer initiatives.

Your Impact and Responsibilities:

Manage NIL, local, and national influencer relationships, including outreach, communication, and ongoing

partnership support

Evaluate, schedule, and oversee logistics for influencer partnerships and branded promotional events

Partner with agency teams on influencer briefs, partnerships, events, and performance evaluations

Collaborate with cross-functional partners to ensure influencer and social initiatives align with business

objectives, audience growth goals, and overall communications strategy

Collect, analyze, and report influencer and social performance metrics weekly and monthly, providing clear

insights and recommendations

Monitor cultural conversations and national trends to identify opportunities for proactive content and influencer

activation

Apply sound judgment to identify and communicate potential brand, reputational, or partnership risks and

collaborate with internal teams as needed

Develop and maintain training materials to support Field Marketing teams with local influencer activations

Monitor influencer sentiment and performance, proactively identifying and communicating potential brand or

reputational concerns

Analyze focus market data to identify opportunities and provide actionable recommendations

Support influencer content calendar development and localization coordination across markets

Travel Requirements:

Up to 50% of travel to support influencer activations, events, and key initiatives

Qualifications

Required Qualifications:

5+ years of experience leading social media influencer marking initiatives in a corporate or agency environment

Bachelor's degree in marketing, advertising, public relations, or related field

Working knowledge of influencer and social media tools such as CreatorIQ, Khoros, MomentFeed, Sprinklr,

Sprout Social, or similar platforms

Strong understanding of brand voice, influencer briefing, and all NIL and FTC regulations related to influencer

partnerships and promotions

Ability to think critically and solve problems in the @context of content, partnerships, brand messaging,

objectives, and voice

Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment

Self-driven, adaptable, and energetic with strong analytical, written, and verbal communication skills

Ability to work effectively both independently and collaboratively while building strong relationships

Advanced proficiency in Microsoft Excel, Outlook, PowerPoint, and Word

Preferred Qualifications:

Experience managing national influencer partnerships or high profile brand campaigns

Experience supporting field or localized marketing initiatives

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice (https://www.raisingcanes.com/candidate-privacy-notice/)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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