Role Overview
As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion . This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events , aligned to complex B2B buying journey.
You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams-ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes .
Responsibilities
Integrated Campaigns for Enterprise Growth
Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows)
Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts
Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution
Account-Based & Demand Generation Strategy
Partner with sales on ABM strategies focused on named accounts and high-value segments
Drive new logo acquisition while supporting pipeline acceleration and deal expansion
Build targeted engagement programs that move accounts through consideration, evaluation, and purchase
Implement scalable programs for multi-touch, multi-stakeholder engagement
Events & Executive Engagement
Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategy
Ensure events are generating and accelerating pipeline , with defined pre-, during-, and post-event activation
Support sales-led engagement for key accounts and late-stage opportunities
Digital & Performance Marketing
Lead digital strategy across paid media, search, social, and web to drive high-quality demand
Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers
Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems)
Marketing Analytics, Operations & Technology
Own marketing performance analytics , including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost.
Lead marketing operations , including campaign execution, lead/account management, and data quality
Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech)
Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility
Sales, Product & Customer Alignment
Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities
Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns
Align with customer marketing to support cross-sell, upsell, and retention programs
Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities
Budget & Resource Optimization
Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact
Allocate resources based on segment priorities, deal size, and performance insights
Leadership
Lead and develop a team across digital, campaigns, events, and operations
Build a performance-driven, data-centric culture focused on accountability and continuous optimization
Mentor managers and senior marketers supporting enterprise GTM execution
Skills & Experience
Deep experience in B2B enterprise marketing , ideally in SaaS, legal tech, or complex solution selling
Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles
Expertise in account-based marketing (ABM) and enterprise demand generation
Strong experience leading integrated campaigns across digital and events (including executive engagement)
Advanced knowledge of marketing analytics, attribution, and funnel optimization
Experience owning or partnering with marketing operations and technology ecosystems
Strong understanding of legal, compliance, finance, or enterprise workflows is a plus
Exceptional leadership, stakeholder management, and communication skills
Key Success Metrics
Enterprise pipeline sourced and influenced
New logo acquisition and expansion revenue
Account engagement and progression within target segments
Conversion rates across complex buying journeys
Event-driven pipeline and opportunity acceleration
Marketing ROI and efficiency (CAC, velocity, deal impact)
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$111,200.00 - $198,650.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information :
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
