Director BFSI Go-To-Market Marketing

EPAM Systems • Boston, MA • 17h ago

Lead integrated go-to-market strategies for our banking and financial services portfolio.

As a Director of Go-To-Market Marketing at EPAM Systems, you translate business priorities into differentiated market positioning, campaigns, partner activations, sales enablement and industry growth programs that drive awareness, pipeline and revenue impact.

You combine deep industry fluency in banking, capital markets, payments, insurance, wealth and asset management or FinTech with modern B2B marketing expertise. In this role, you serve as a strategic connector across industry leadership, solutions teams, alliances, sales and corporate marketing functions to accelerate growth, strengthen market perception and drive relevance with financial services buyers navigating digital, data and AI-driven transformation.

Req#: 997827120

Responsibilities

Develop and execute the global go-to-market marketing strategy for the banking and financial services portfolio to align with growth objectives and pipeline targets

Create differentiated messaging, positioning and thought leadership by translating complex capabilities into client-centric value propositions

Lead integrated, multi-channel campaigns and industry-specific content journeys targeting strategic accounts to drive measurable pipeline contribution

Serve as the central marketing orchestrator and liaison to sales leadership, creating enablement materials and driving alignment across global teams

Develop joint marketing initiatives with strategic ecosystem partners, including hyperscalers, data/AI providers and technology platforms

Support flagship industry activations, executive events, webinars and roundtables while positioning subject matter experts effectively

Collaborate with demand generation, digital marketing and field marketing to execute programs seamlessly across a matrixed organization

Requirements

Eight to 12 years of B2B marketing experience within IT services, consulting or engineering services

Background supporting go-to-market initiatives within the banking and financial services industry

Record of building integrated marketing campaigns tied to business outcomes and pipeline growth

Experience collaborating directly with sales, partners and executive stakeholders

Clear communication and stakeholder management skills to navigate complex, global organizations

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

Paid Holidays - nine (9) total per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

Go to Apply

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