Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.
What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes.
We're building Citi Ads, Citi's Commerce Media business, from the ground up, and we're looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long-term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market.
If you've spent your career working in large-scale programmatic media teams and you're ready for the challenge of a lifetime, this is the role.
The Senior Ad Operations Manager will play a critical role in executing and scaling Citi Ads operations, reporting directly to the Ad Operations lead. This individual will own campaign execution excellence, drive process rigor, and help build the operational foundation required to support rapid growth across Citi's commerce media platform.
This role is ideal for a hands-on operator who thrives in fast-moving environments, brings deep technical ad ops expertise, and is eager to help shape best practices in a build-from-scratch organization.
Responsibilities:
Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
Support inventory management across Citi-owned and operated properties, ensuring effective utilization
Activate and manage audience segments using Citi first-party data and partner platforms
Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
Identify, escalate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
Contribute to the development and standardization of ad operations processes and workflows
Evaluate and adopt new tools and technologies to improve campaign execution and scalability
Deliver clear reporting and insights on campaign performance to internal stakeholders
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
6-10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
Experience managing campaign launches and executions in an accurate and timely manner
Experience optimizing campaign delivery and pacing performance
Experience managing operational playbooks and standardized workflows
Experience generating campaign reporting outputs and performance insights
Experience inputting into inventory utilization and yield optimization
Education:
Bachelor's/University degree, Master's degree preferred (Highly preferred Bachelor's degree in Business, Marketing, or related field)
This job description provides a high-level review of the @types of work performed. Other job-related duties may be assigned as required.
Required Skills & Expertise
Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
Solid understanding of digital media measurement frameworks and KPIs
Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
Strong analytical and problem-solving skills, with a proactive approach to issue resolution
Ability to manage multiple campaigns and priorities in a fast-paced environment
Effective cross-functional collaboration and communication skills
Why Join Citi Ads
You will be part of a foundational team building a next-generation commerce media platform backed by one of the most powerful datasets in the industry. This role offers the opportunity to shape how campaigns are executed and optimized at scale while growing into broader leadership responsibilities as the business evolves.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
May 29, 2026
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .
View Citi's EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy) and the Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) poster.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
