Description
Industry customers have unique needs and paths for AI and cloud adoption, and the AWS Industry Marketing team helps drive go-to-market motions and marketing activities that help industry customers transform their businesses using the cloud, data, and AI. As a Marketing Manager for Healthcare and Life Sciences (HCLS), you will own the planning and execution of high-visibility industry moments, including large-scale 1P and 3P events. You will drive event strategy, manage execution in partnership with event marketing teams, and ensure AWS and customer executives deliver compelling, differentiated experiences at premier industry events. You will partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and central events) to drive and execute on global marketing initiatives that showcase AWS's HCLS value proposition.
The ideal candidate thrives in fast-paced, high-stakes environments, has experience producing executive-level event experiences, and can manage complex logistics across multiple stakeholders. The ideal candidate should also be comfortable with using data and customer feedback to inform strategy for events and content investment decisions. A passion for healthcare and life sciences and the ability to connect AWS solutions to industry-specific customer needs is essential.
Key job responsibilities
Own end-to-end planning, coordination, and execution of AWS presence at large-scale 1P and 3P industry events in partnership with central event teams
Plan and execute marketing initiatives at industry events to showcase messaging, content, keynotes, and breakout sessions that land AWS's HCLS value proposition
Manage high-visibility event moments involving senior AWS and customer executives, including keynotes, fireside chats, and executive roundtables
Develop event content strategies that highlight AWS's healthcare and life sciences differentiation and customer success stories
Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and central events) to drive and execute on global marketing initiatives
Coordinate across internal teams (product marketing, executive communications, sales, partner) and external vendors to deliver seamless event experiences
Drive post-event measurement and reporting to continuously measure and optimize marketing initiatives, quantifying impact and informing future event strategy
Partner with customer references and advocacy teams to secure high-impact customer speakers and stories for events
About the team
The AWS Healthcare and Life Sciences (HCLS) Industry Marketing team helps customers across healthcare providers, payors, life sciences, genomics, and medtech accelerate their cloud, data, and AI journeys. We operate at the intersection of technology and some of the world's most complex and consequential industries -- telling customer stories, creating differentiated industry content, and showing up at the moments that matter most to our customers and executives.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience producing marketing promotional material for Owned & Operated channels
Preferred Qualifications
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, CA, SANTA CLARA - 88,700.00 - 155,200.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
