Description
At Citizens, we're so much more than a bank. Behind our products, services, branches, and technology, you'll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive.
As a Growth Strategist - Commercial Banking, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across Citizens' Treasury Management and Payments solutions within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to the Commercial and Corporate Bank business leaders.
You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage-while building brand equity and trust with business and corporate clients. Most importantly, you'll feel valued for who you are and supported to achieve what's important to you personally and professionally.
Key Responsibilities
Strategy & Business Partnership
Develop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goals
Serve as a strategic marketing thought partner to Commercial Banking product owners and business leaders, shaping end-to-end go-to-market strategies
Translate complex Commercial Banking offerings and capabilities (e.g., payables, receivables, cash management, liquidity, fraud, digital payments) into compelling, client-focused value propositions and marketing campaigns
Act as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and execution
Integrated Marketing Planning & Execution
Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning:
Digital marketing (website, search, display, paid social, content)
Email and direct marketing
Account-based marketing (ABM)
Sales enablement tools and collateral
Events, sponsorships, and thought leadership
Paid, earned, and owned media
Lead execution for end-to-end Treasury & Payments Commercial & Corporate Bank marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery
Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys
Client-Centricity & Experience
Keep the client at the center of everything by serving as the voice of the customer and optimizing experiences across channels and touchpoints
Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success
Analytics, Optimization & Continuous Improvement
Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes
Analyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendations
Partner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectiveness
Budget, Risk & Governance
Manage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tactics
Proactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processes
Guide marketing components for new and existing Treasury & Payments product launches and enhancements
Qualifications & Requirements
Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies
Experience marketing complex B2B solutions; Treasury, Payments, Cash Management, or Commercial/Corporate Banking experience strongly preferred
Deep experience across digital marketing channels, including search, display, social, content, and web optimization
Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data
Strong project management skills with the ability to manage multiple initiatives simultaneously
Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies
Experience influencing cross-functional teams and senior stakeholders
Excellent written, verbal, and interpersonal communication skills
Detail-oriented self-starter with a strong sense of accountability and urgency
Comfortable operating in a regulated environment
Minimum 8-10+ years of progressive marketing experience, ideally in B2B financial services
Preferred Experience
Prior B2B financial services marketing experience
Familiarity with Salesforce, Pardot, Demandbase, and AI-enabled marketing tools
Experience tracking web metrics using Adobe Analytics
Experience working in Agile marketing environments
Strong proficiency in Microsoft tools (PowerPoint, Word, Excel, Copilot)
Education
Bachelor's degree required
MBA or equivalent experience preferred
Hours & Work Schedule
Hours per Week: 40
Work Schedule: Monday-Friday, 8:00 AM-5:00 PM
Work Arrangement: Hybrid - 4 days in office (Westwood, MA; Boston, MA; San Francisco; or New York City) and 1 day remote
Pay Transparency
The salary range for this position is $155,000-$200,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including work location and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs, and more. Citizens' paid time off policy exceeds the mandatory paid sick or time-away policies across U.S. jurisdictions.
For an overview of benefits, visit: View Citizens Benefits (https://jobs.citizensbank.com/benefits)
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
07/31/2026
