Sr Marketing Specialist

Exelon • Oak Brook, IL • 2h ago

Who We Are

We're powering a cleaner, brighter future.

Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 20,000 colleagues strong serving more than 10.7 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

We're committed to creating an environment where every person can thrive. Our employee experience is grounded in four tenets that guide how we support our people: purposeful careers, growth opportunities, community impact, and support to thrive.

In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.

Are you in?

Primary Purpose

Plan, execute and manage customer education advertising strategies and campaigns to support programs such as financial assistance, energy management, electrification, mobile app, and other offerings as needed. Coordinate advertising plans and tactics across multiple departments, align advertising content and media with marketing objectives, and measure effectiveness of advertising efforts. Manage creative and media agencies, and internal processes, to ensure campaigns are executed accurately, on time, and align with brand standards and company goals. Own and manage advertising budgets, including contracts and invoices, to ensure all campaigns remain within budget. Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.

Primary Duties

Develop, manage and implement multiple marketing plans supporting Company programs with residential, business and public sector customers. (40%)

Develop and manage marketing plan tactics and manage marketing vendors supporting development and execution of tactics. (40%)

Manage program marketing budgets including budget development, invoice processing, accruals and forecasting. (10%)

Help develop and leverage market research to achieve marketing plan objectives. (10%)

Job Scope

Position will work across multiple departments, internal stakeholders, and leadership to align advertising support with marketing plan objectives and strategies. Plan and execute multiple advertising campaigns, in partnership with both media and creative agencies, targeting residential and business customers. Monitor, review, and oversee external advertising support requests. Manage advertising campaign budgets and contracts including invoice reviews, forecast/actual adjustments, and monitoring budget tracking. Review metrics reports and agency recommendations for campaign optimization. Other duties as needed.

Minimum Qualifications

Bachelor's degree in Marketing or other relevant field

4-7 years relevant experience or equivalent

Strong oral and written communication skills

Strong leadership and project management skills

In lieu of a degree, 6-9 years of relevant experience

Preferred Qualifications

Experience working in an advertising agency environment

Understanding of both advertising creative and media processes and metrics

Experience with vendor management

Strong business acumen

Budget management experience

Knowledge of customer segmentation strategies

Familiarity with utility industry a plus

Benefits

Annual salary will vary based on a candidate's skills, qualifications, experience, and other factors: $84,000.00/Yr. - $115,500.00/Yr.

Annual Bonus for eligible positions: 15%

401(k) match and annual company contribution

Medical, dental and vision insurance

Life and disability insurance

Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave

Employee Assistance Program and resources for mental and emotional support

Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement

Referral bonus program

And much more

Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at DandI@exeloncorp.com.

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