Senior Product Marketing Specialist

Wolters Kluwer • Kennesaw, GA • 5h ago

About the Role:

As a Senior Product Marketing Specialist, you will bridge the gap between market research and strategic execution. Your role will involve conducting in-depth market analysis, developing compelling product messaging, and coordinating with various teams to ensure successful product launches. You will make significant contributions to the overall product marketing strategy, leveraging your skills to enhance our market presence and drive customer engagement.

Responsibilities:

Develop and execute comprehensive Go To Market plans.

Conduct detailed market research and customer analysis.

Create and refine product messaging and positioning.

Monitor and analyze competitive landscape.

Track and report on key marketing metrics and KPIs.

Partner with product development to incorporate customer needs.

Create marketing collateral and assets.

Coordinate product launch activities across departments.

Analyze pricing strategies and suggest adjustments.

Evaluate and respond to market changes and trends.

Skills:

Market Research: Proficient in conducting in-depth market research.

Competitive Analysis: Ability to analyze competitive products and strategies.

Product Messaging: Developing persuasive product messaging and communication.

Data Analysis: Strong data analysis skills for understanding market trends.

Strategic Planning: Involvement in strategic planning and execution.

Project Management: Managing multiple projects and timelines effectively.

Software Proficiency: Proficient with marketing tools and analytics software.

Customer Focus: Advanced skills in understanding and addressing customer needs.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$71,300.00 - $124,500.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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