Digital Marketing Technologist Director

PwC • Philadelphia, PA • 1h ago

Specialty/Competency: Data, Analytics & AI

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 60%

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals.

In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems.

Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

Lead in line with our values and brand.

Develop new ideas, solutions, and structures; drive thought leadership.

Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.

Balance long-term, short-term, detail-oriented, and big picture thinking.

Make strategic choices and drive change by addressing system-level enablers.

Promote technological advances, creating an environment where people and technology thrive together.

Identify gaps in the market and convert opportunities to success for the Firm.

Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.

The Opportunity

As part of the Marketing Technology Team you will lead large-scale marketing technology transformation programs, helping clients modernize how they connect with their customers through data, technology, and experience. As a Director you will set the strategic direction and drive business growth by overseeing the functional requirements, design, and architecture of marketing ecosystems while fostering impactful executive-level client relations. This role provides a unique opportunity to shape enterprise architectures and implementation strategies that enhance client relationships and deliver innovative solutions in a rapidly evolving marketing landscape.

Responsibilities

Analyze and enhance client interactions through innovative technology

Maintain a comprehensive understanding of the marketing technology landscape

Guide teams in the integration of various marketing platforms

Lead the definition and execution of enterprise marketing technology strategies and roadmap

Translate complex marketing and data requirements into technology blueprints

Lead pursuits, proposals, and solution development for marketing technology opportunities

What You Must Have

Bachelor's Degree

At least 10 years of experience in marketing technology strategy, architecture, and delivery within a consulting, agency, or enterprise environment

What Sets You Apart

Master's Degree in Computer Science, Management Information Systems, Marketing preferred

Proven track record of leading multi-platform implementations

Demonstrating hands-on experience with AI solutions

Developing and managing large martech transformation programs

Familiarity with data privacy and governance frameworks

Understanding of Adobe, Salesforce, and other Martech ecosystems

Translating complex marketing requirements into technology blueprints

Overseeing multi-disciplinary teams through end-to-end delivery

Possessing proven technical fluency with the ability to guide conversations spanning data models and APIs

The salary range for this position is: $155,000 - $410,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an?equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.?

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

PwC

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