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Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
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At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Position Summary
The Vice President, Reblozyl & Lymphoma Marketing is a senior commercial leader responsible for defining and executing brand strategy across Reblozyl and Lymphoma, with a primary focus on U.S. commercialization while maintaining critical global strategic leadership for Reblozyl.
This role drives enterprise-level impact by ensuring strong near-term performance of Reblozyl in the U.S., sustaining long-term growth through lifecycle management, and leading launch planning and readiness for Golcadomide in Lymphoma. The VP serves as a key integrator across U.S. and Global teams, providing strategic direction, commercial insight, and cross-functional leadership from late-stage development through launch and ongoing commercialization.
The role is a core member of the U.S. Oncology Leadership Team and represents Marketing in senior governance, strategic planning, and executive decision-making forums.
Key Responsibilities
U.S. Brand Leadership - Reblozyl
Own U.S. commercial strategy and execution for Reblozyl across all approved and emerging indications.
Lead development and execution of the U.S. brand plan, including strategic positioning, messaging, channel strategy, promotion, and field enablement.
Partner closely with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and Finance to drive performance, remove barriers, and maximize patient impact.
Ensure disciplined execution against annual and long-range operating plans, including forecasting, budget ownership, and resource prioritization.
Serve as the senior Marketing voice in U.S. governance forums, POAs, QBRs, and executive reviews.
Global Reblozyl Strategy & Lifecycle Management
Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:
Ex-U.S. launch and expansion strategies
Lifecycle management planning
Indication sequencing and prioritization
Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.
Partner with Global Commercial, Medical, and Development teams to shape long-term brand vision, evidence strategies, and global value narratives.
Translate U.S. market learnings into global best practices and inform regional strategies.
Lymphoma - Golcadamide Launch Leadership
Lead U.S. marketing strategy and launch readiness for golcadamide in Lymphoma.
Shape early commercial strategy, positioning, and launch sequencing in partnership with Global and Development teams.
Build and lead the cross-functional launch team, ensuring alignment across Marketing, Medical, Access, and Sales.
Oversee launch planning milestones, readiness reviews, and pre-launch investments to ensure a successful Day-1 and sustained post-launch performance.
People & Enterprise Leadership
Build, develop, and lead a high-performing marketing organization , fostering strong talent development, succession planning, and inclusive leadership.
Serve as a role model of BMS values and leadership behaviors across the Oncology organization.
Mentor senior leaders and contribute to enterprise-level leadership initiatives across U.S. Oncology.
Qualifications & Experience
Bachelor's degree required; MBA or advanced degree preferred.
Minimum 15 years of experience in biopharmaceutical marketing, including senior leadership roles.
Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.
Direct experience with product launches, lifecycle management, and late-stage pipeline assets.
Demonstrated ability to operate effectively in matrixed, global organizations.
Strong strategic thinking, executive presence, and ability to influence at the most senior levels.
Experience navigating complex market access and reimbursement environments.
Experience spanning both U.S. commercialization and global brand strategy (preferred)
Prior leadership of hematology or lymphoma brands (preferred)
Why You Should Apply
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion, and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.
To protect the safety of our workforce, customers, patients, and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.
Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments, and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Locations
Madison or Princeton - NJ - US
Compensation Grade
EG-180
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
$303,150 - $367,350
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life benefits include:
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
*Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy @type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.
R1602586 : Vice President, Reblozyl & Lymphoma Marketing Company: Bristol-Myers Squibb
Req Number: R1602586
Updated: 2026-05-21 06:25:11.432 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
