Finance Business Partner, Marketing

Siemens • Raleigh, NC • 9h ago

Job Family: Brightly Software

Req ID: 507119

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About theJob

The Marketing Finance Business Partner serves as a strategic co-pilot to Marketing Leadership, combining financial expertise with a strong understanding of SaaS marketing (demand generation, digital performance, product marketing, and growth marketing).

In this role, you will help ensure marketing investments translate into scalable pipeline, revenue, and long-term customer value.

As part of the Sales & Marketing Finance team within FP&A, you will partner closely with Performance Controlling and Portfolio & Services Finance and report to the Business Unit CFO. You will also work closely with senior Finance and Marketing leaders.

What YouWill Do

Act as a Finance business partnerto the global CMO and North America leadership team, providing insight,financial guidance, and constructive challenge to support sustainablegrowth and profitability

Lead financial planning,forecasting, budgeting, and performance management for the North AmericaMarketing organization

Monitor marketing performancemetrics and partner with senior team members to evaluate and improvereturn on investment across programs and channels

Marketing& Growth Analytics

Analyze pipeline and demandgeneration economics, including pipeline generation, MQL/SQL conversion,revenue impact, cost per lead/opportunity, and pipeline efficiency

Evaluate channel investment andvalue optimization, including return on investment across paid media,SEO/organic, events, and campaigns

Assess funnel and growthperformance (awareness to retention), identifying conversion trends andopportunities for improvement

Analyze customer economics,including CAC, LTV/CAC ratio, payback period, and marketing-sourced ARR

Strategic& Cross-Functional Support

Provide financial input to supportgo-to-market strategies, including product launches and market expansion

Partner with Sales and Marketingleadership to develop and refine marketing opportunity models

Identify data trends and deliveractionable insights to support informed decision-making

Investigate performance trends andanomalies, identify root causes, and recommend next steps

ProcessImprovement & Reporting

· Lead FP&A digital initiatives focused on automation, standardization, and AI adoption (e.g., Product P&L, ARR bridge, churn prediction)

Collaborate with BusinessIntelligence teams to build and enhance automated reporting and dashboards

Support the development ofreal-time insights into marketing and sales performance metrics

Lead FP&A digital initiativesfocused on automation, standardization, and AI adoption

What YouNeed

Bachelor's degree in Finance or arelated field; MBA or other advanced degree is a plus

3+ years of experience in financialanalytics, sales or marketing analytics, or consulting or advisoryexperience in a SaaS environment (or experience gained through a financetalent development program)

Experience building financialmodels, including analysis of customers, products, or sales performance

Advanced experience with digitaltools and automation (e.g., Power BI, KNIME, Alteryx, Snowflake);familiarity with Anaplan is a plus

Exposure to using AI to improvefinancial analysis, reporting, or operational efficiency

Advanced proficiency in Excel,PowerPoint, and Word

Familiarity with key sales andmarketing metrics (e.g., CAC, MQL/SQL, conversion rates, AOV, TCV, LTV)

Experience with CRM systems (e.g.,Salesforce) and related analytics tools (e.g., Clari) is a plus

Experience communicating complexfinancial information clearly to senior team members

Ways ofWorking

Able to manage multiple prioritiesand meet timelines while maintaining accuracy and attention to detail

Approaches problems with curiosityand a proactive problem-solving approach

What MakesYou a Standout

· You bring a positive, "can do" attitude paired with strong curiosity, proactively leveraging data and technology to uncover creative solutions and continuously improve performance.

Ability to balance speed andquality in a dynamic environment, with flexibility during high-priori@typeriods to ensure timely delivery of key deliverables

You apply SaaS metrics (pipeline,CAC, LTV, ARR) to guide business and growth strategies

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Brightlyculture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

OurCommitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.

$61,547 $105,509

Organization: Smart Infrastructure

Job Type: Full-time

Category: Finance

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