Our client, is a Internet Content & Information company, is looking for a Product Marketing Manager I for their Remote with possible contract to hire location. Responsibilities:
The main function of marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.
Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Provides information by collecting, analyzing, and summarizing data and trends.
Accomplishes marketing and organization mission by completing related results as needed.
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records.
Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Client strongest differentiators to drive the development, launch, and growth of industry-leading business products.
The products we build enable businesses to grow and communities to prosper.
The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Client solutions across our advertiser interfaces for all advertisers using our platform.
This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.
The ideal candidate will have excellent cross-functional collaboration, analytical, and communication skills, as well as the ability to manage multiple concurrent projects and comfort with ambiguity.
Product marketing manager responsibilities
Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Contribute to cross-functional projects across Client that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of products and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning
[NEW! "BPM-X" responsibility] Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and and internal go-to-market teams
Typical day-to-day in the role
Aligning on weekly priorities and identifying the big milestones that need to move forward
Independently executing against goals that are assigned to them
Writing comms to sales and identifying progress updates and blockers for product adoptions
Identifying challenges advertisers are running into and providing actionable feedback
Requirements:
Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills.
Ability to work independently and manage one's time.
Ability to keep information organized and confidential.
Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
Bachelor's degree in marketing, communications, or journalism.
The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry.
They should be comfortable contributing to cross-functional work to deliver results within a fast-paced environment.
[2+ years] professional experience in technology or internet technology, strategic marketing, product management, or management consulting
Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the @context of competing perspectives
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication skills that are effective with technical, business, and external stakeholders
Bachelor's Degree in Business, Marketing or Creative discipline
MBA or other relevant advanced degree
Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
[NEW! BPM-X Preferred Qualification] Experience with go-to-market for products with global reach end-to-end, including sales enablement and writing positioning/narrative
Experience in the advertising/marketing space with online media related products
G2M or PMM experience
Self-driven and self-motivated
Strong communication skills
Ads experience
Big tech or consulting background
Years of overall experience required: 2+ yrs
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
