Product Marketing Manager, Land.com
Job Description
Product Marketing Manager, Land.com
Austin, TX
About CoStar Group
CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We empower people to discover properties, insights, and connections that improve their businesses and lives.
About Land.com
Land.com is the leading marketplace for rural and recreational land, connecting buyers and sellers across a complex and diverse market. Land transactions require more education, nuance, and specialization than traditional residential real estate, creating a unique opportunity to shape how this category evolves digitally.
This position will be based onsite in our Austin, TX office.
Role Overview
The Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth.
This is not a narrowly defined product marketing role-success requires a willingness to operate across strategy, execution, and cross-functional support.
The ideal candidate is a strong communicator, strategic thinker, and hands-on executor who is comfortable operating in a fast-paced, collaborative, and less structured environment.
Core Responsibilities
Develop product positioning and messaging that clearly articulates customer value
Translate product functionality and technical details into compelling, customer-facing narratives
Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
Create sales enablement materials and insights that support deal conversion and product adoption
Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
Conduct competitive analysis and market research to inform positioning and strategy
Support development and execution of integrated, multi-channel marketing campaigns
Contribute to content, campaigns, events, and customer-facing initiatives as needed
Coordinate customer research activities including interviews, potential focus groups, and client testimonials
Qualifications
Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
5+ years of experience in product marketing or a related field
Strong written and verbal communication skills
Ability to distill complex concepts into clear, compelling messaging
Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
Strong organizational skills with the ability to prioritize and manage multiple initiatives
Self-starter with a high level of ownership and accountability
A track record of commitment to prior employers
Preferred Qualifications
Experience in real estate, marketplaces, or digital platforms
Familiarity with rural land, land brokerage, or related markets
Familiarity with adobe products like Illustrator, Photoshop, PowerPoint, etc
Experience operating in a fast-paced, growth-oriented environment
Key Characteristics
Hybrid thinker-doer comfortable with both strategy and execution
Highly collaborative and effective in cross-functional environments
Curious, adaptable, and comfortable navigating ambiguity
Results-oriented with a strong sense of ownership
Why This Role
High-impact role with direct influence on product growth and market positioning
Opportunity to shape product marketing within a growing and evolving category
Broad exposure across Product, Sales, Marketing, and Research teams
What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group's Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com .
