The Senior Product Marketing Manager for Accruent's asset management portfolio is responsible for leading global go-to-market strategy and execution for this portfolio to ultimately drive revenue. This role oversees all GTM activities as well as product launches for solutions in the asset management portfolio to ensure Accruent and these asset solutions are positioned clearly, consistently, and in a differentiable way. The role requires a balance of strategic thinking and execution to deliver measurable business impact.
We are seeking an experienced and passionate Product Marketer who thrives in highly collaborative, fast-paced environments. They must bridge the gap between high-level strategy and execution and influence and motivate others to drive successful GTM activities. This role partners heavily with colleagues in Product, Sales, Marketing, Professional Services, and Support.
Key Responsibilities:
Go To Market Strategy and Execution
Gather & synthesize market intelligence on the pain points within the industries we sell to and on the competitive solutions/products in our market and create sales enablement materials including battlecards, objection handling, etc.
Develop messaging and positioning that are impactful and differentiable in the market
Collaborate with PR and content leader to develop thought leadership messaging and content for asset management solutions to be used in demand campaigns and in sales cycles
Lead and participate in high-impact strategic initiatives, driving cross-functional projects that shape the company's direction and market influence.
Create sales materials including sales presentations and collateral that showcase our solutions and our understanding of the market and customer pains
Ensure that asset management solutions and associated content is properly represented in our digital and in-person presence
Influence product roadmap by bringing market, customer, and competitive perspectives
Launch Leadership
Lead product launches including GTM strategy & execution, organizational readiness and market awareness. Must motivate and influence cross-functional teams to execute on launch activities by leading launch meetings and serving as project manager.
Team up with the Product team and Sales Enablement team to create materials and train and enable sellers, solution consultants, BDRs, and account teams on new capabilities and products
Partner with the Product team and Customer Marketing Manager to communicate recent enhancements and upcoming roadmap to customers via webinars, video, and written communications
Sustain launches after launch date including ensuring how the product is received in the market resonates and sales is effectively selling products. Adapt and refine GTM positioning and sales materials to improve adoption and sales.
Qualifications:
5-7 years of experience in B2B Product Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution
Growth mindset & agility : Ideal candidate approaches challenges with curiosity and resilience, continuously seeking opportunities to learn, grow and improve. They handle change gracefully with agility and acceptance and approach ambiguity by seeking clarity and gaining progress by creating structure via communication, process and prioritization.
Passionate project leader : Ideal candidate can lead projects and influence and motivate cross-functional collaborators to successfully execute
Cross-functional collaboration : Ideal candidate will build strong cross-functional relationships to align priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
Customer-centric, technical storyteller : Ideal candidate excels at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. They're confident presenting to diverse audiences and crafting materials that move business forward.
Domain knowledge is a plus : 3+ years of experience within enterprise asset management space, with personas including maintenance managers/directors, plant managers and engineering managers, etc, and/or asset-intensive industries like utilities, mining, manufacturing, oil & gas, etc.
Demonstrated ability to quickly ramp up in new industries or market segments and apply insight to go-to-market strategies.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Accruent
Personal development and becoming the best you is all about growth and exploring new skills and opportunities - both in and out of the office. At Accruent, we call this Grow Without Limits, and we're proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.
Accruent is a leading provider of solutions for unifying the built environment -spanning real estate, physical and digital assets, and the integrated technology systems that connect and control them. Accruent continues to set new expectations for how organizations can use data to transform how they manage their facilities and assets. With U.S. headquarters in Austin, Texas, Accruent serves over 5,000 customers in a wide range of industries in more than 100 countries worldwide.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
Pay Range
The salary range for this position (in local currency) is 114,100.00 - 190,500.00
This position is also eligible for bonus as part of the total compensation package.
The salary range for this position (in local currency) is 114,100.00 - 190,500.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
