Director, Marketing and Communications - Weatherhead School of Management

Case Western Reserve University • Cleveland, OH • 5h ago

POSITION OBJECTIVE

Case Western Reserve's University Marketing and Communications (UMC) team seeks an experienced, strategic leader to become the marketing and communications director for the Weatherhead School of Management. This individual will serve as a key strategic partner and point of contact within the school, overseeing the development and execution of holistic marketing and communications plans that serve varied audiences, from prospective students through to engaged alumni and donors. Working with a high degree of independence, and in collaboration with the senior executive director of marketing and communications and the dean, this individual will coordinate the resources and budget needed to service projects, track performance and adjust course based on outcomes. The director will develop and oversee meaningful campaigns to raise awareness of school successes, initiatives and events; clearly convey priorities for the school and the university; celebrate achievements among its faculty, staff and students; and keep the university and broader communities informed of significant developments across the school. This individual will oversee all projects created within the school and coordinate their implementation with partners within the school and across UMC, including communications managers, media relations representatives, enrollment marketing professionals and more. Through these activities, the director will advance efforts to help engage and inspire stakeholders at all levels within the Weatherhead School of Management.

ESSENTIAL FUNCTIONS

Deeply understand and intuit the clients needs and develop strategies to meet their objectives. Lead the development and execution of holistic, integrated marketing and communications plans that align with the school's strategic plan and priorities, and work with teams to execute on all initiatives, monitoring outcomes and adjusting tactics as needed. Own all related projects and processes from beginning to end, ensuring all work done aligns with University Marketing and Communications and the school's goals and priorities. Develop a service partnership agreement for the clients, and ensure all aspects are executed on time and as described; if new projects or needs arise that do not align with the agreements, collaborate with the senior executive director to determine how to balance those needs with existing projects. Develop systems, reports, and presentations to convey impact to internal and external stakeholders. (45%)

Serve as a trusted resource and advisor for Weatherhead School of Management leadership, developing strong relationships and providing strategic advice aligned to their goals based on a thorough understanding of marketing and communications best practices. Think strategically about the needs of the school's many audiences (e.g., faculty, staff, students, alumni, donors, community members, peer institutions, etc.) and make recommendations for cost-effective and efficient solutions. (20%)

Serve as a team leader for a cross-disciplinary team within UMC (communications and content planning, media relations, alumni relations, creative, web, marketing, etc.) to ensure that all projects (newsletters, web updates, enrollment marketing, organic/paid social, event communications, etc.) are executed on time and in alignment with their client(s) strategic objectives and brand guidelines. Partner with a communications manager to identify news opportunities and share them through school and university communications vehicles, social media pages and websites. Collaborate consistently with team leaders across UMC to ensure recommendations align with industry best practices, as well as UMC workloads and priorities. Work with other team leaders within the department to assign projects and tasks to subject matter experts within UMC as appropriate. (20%)

Review all work prior to delivery to the client(s), including strategic

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