Worldwide PageWide Industrial (PWI) Commercial Market Segment Development Manager

HP Inc. • Alpharetta, GA • 3h ago

PageWide Industrial (PWI) is leading the way in an emerging digital print category for high volume, production inkjet presses. These high-speed, high quality devices, which can be as big as a bus, are creating new opportunities for digital color print. They allow our commercial print customers to dramatically reduce waste, grow their businesses, and improve profitability. PWI operates in a business-to-business market with great opportunities for close customer interaction.

PageWide inkjet is transforming publishing and personalized communication applications by accelerating the analog-to-digital transformation in spaces where inkjet provides added value. These benefits include: more targeted communication to end users, a simplification in customers' operations and supply chain; adapting production volumes to end customer demand in a very agile way.

The Market Development Manager is responsible for expanding HP's established commercial printing market in direct mail and customer communications. This person uses their in-depth understanding of the market, customers, and competition to define and execute a growth strategy for the segment. They engage with industry leaders to define and solidify new growth opportunities. This role works with customers and with the HP go to market team to help our customers grow their businesses. They drive promotion and awareness of HP in the market at events, tradeshows, webinars, and other venues. This person defines and pitches business cases for new growth opportunities.

Responsibilities

Define segment strategy and execution plan

Identify market opportunities and requirements to deliver on those opportunities

Participates/lead ground planning exercises to prioritize segments, geographies and customers

Create business development plans for existing or new customers to find growth opportunities

Build businesses cases for new investments

Drive promotion and awareness of HP in the market

Support tradeshows, open houses, and customer product demonstrations

Conduct market research

Education & Experience Recommended

College degree in Marketing / Business, MBA preferred

10+ years of professional experience in high volume direct mail, commercial print, or related applications

7+ years of experience in marketing, sales, strategy, market development or business development

Digital printing and/or analog production experience, with knowledge of whole ecosystem to some extent (media, workflow, presses, finishing)

Account management or marketing operations experience desirable

Superior communication skills, both written and verbal

Proven track record of success developing and executing new business strategies in complex business environments with a global scope

Excellent influencing, consensus building, and conflict-resolution skills

Knowledge & Skills

Analytics

Business Development

Business Strategies

Business To Business

Customer Relationship Management

Data Analysis

Digital Marketing

Go-to-Market Strategy

Key Performance Indicators (KPIs)

Market Research

Marketing

Marketing Strategies

New Product Development

Product Management

Product Marketing

Product Strategy

Project Management

Thought Leadership

Value Propositions

Cross-Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope

Impacts large functions and leads large, cross-division functional teams or projects.

Complexity

Provides highly innovative solutions to complex problems within established policy.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Salary

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) )

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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