Manager, Marketing Automation & Analytics

RxBenefits • Burlington, VT • 1d ago

The Manager, Marketing Automation & Analytics will lead the systems, automation, analytics, and reporting infrastructure that powers RxBenefits' demand generation efforts. This role is responsible for ensuring marketing efforts are measurable, scalable, integrated, and aligned to business growth objectives. This individual will oversee Salesforce and Pardot operations, marketing automation, attribution, reporting, and digital tracking infrastructure while partnering cross-functionally across demand generation, social media, content, digital marketing, sales operations, and business development teams. The ideal candidate is both strategic and hands-on, capable of improving operational efficiency while delivering actionable insights that influence marketing performance and business decisions.

Essential Job Responsibilities Include:

Marketing Operations & Automation

Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity

Build and improve marketing automation programs including:

Nurture campaigns

Lead scoring

Routing workflows

MQL automation

Lifecycle progression

Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts

Attribution, Analytics & Reporting

Develop and maintain standardized reporting across:

Website

Campaigns

Paid media

Social influence

Pipeline contribution

Build reporting that delivers actionable insights and recommendations, not just metrics

Help answer key business questions including:

What content is driving engagement and conversion?

How is social media influencing the sales cycle?

What user behaviors occur after visitors land on the website?

Partner with demand generation leadership to analyze campaign and funnel performance

Tracking & Digital Infrastructure

Own GA4 infrastructure including:

Event tracking

Conversion tracking

Funnel visibility

User journey analysis

Ensure accurate attribution and tracking across digital channels and systems

Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem

Cross-Functional Leadership

Partner closely with:

Demand generation

Social media

Content

Digital marketing

Sales operations

Manage and mentor digital marketing team members focused on campaign execution and website optimization

Collaborate with external agencies and technology partners as needed

Required Skills / Experience:

7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics

Hands-on experience with Salesforce and Pardot/Account Engagement

Experience building or improving marketing automation and lead lifecycle programs

Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics

Experience with GA4, tracking infrastructure, and conversion analysis

Experience creating executive-level dashboards and performance reporting

Strong analytical, communication, and problem-solving skills

Preferred Skills/Experience:

Experience supporting B2B demand generation teams

Experience in healthcare, insurance, financial services, or other complex B2B industries

Experience working with external marketing agencies and implementation partners

Familiarity with SEO, paid media, and website optimization concepts

Based on relevant market data and other factors, the anticipated hiring range for this role is $105 ,000 to $120 ,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals. We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization. RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:

Remote first work environment

Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members

Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)

Additional buy-up options for Short- and Long-Term Disability and Life Insurance

401(k) with an employer match up to 3.5% available after 60 days

Community Service Day to give back and support what you love in your community

10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like

Reimbursements for high-speed internet, we'll send you a computer and monitors to help you do your best work

Tuition Reimbursement for accredited degree programs

Paid New Parent Leave that can be used for adoption or birth

Pet insurance to protect your furbabies

A robust mental health benefit and EAP service through Spring Health to support you when you need it most

RxBenefits provides equal opportunities for everyone who works for us and everyone who applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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