At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often-that's what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at-all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals-no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
Develops and leads lifecycle marketing strategy to drive qualified demand, engagement, and revenue growth across digital channels. Owns the end-to-end lifecycle from acquisition through onboarding, engagement and retention, ensuring a connected, data-driven customer experience.
Leads the strategy, execution, and optimization of multi-channel digital campaigns (including paid media, email, web, and automation) designed to drive high-quality traffic and convert prospects into sales-ready leads. Partners closely with digital, product, sales, and analytics teams to ensure alignment between campaign strategy, site experience, and conversion performance.
Defines and tracks key performance indicators across the funnel (traffic, conversion, lead quality, pipeline contribution), using data and testing to continuously improve performance and ROI. Identifies opportunities to optimize lead flow, enhance targeting and segmentation, and improve on-site conversion paths.
Oversees campaign operations and marketing automation capabilities to enable scaled, personalized lifecycle programs. Collaborates with agencies and vendors to deliver high-performing digital campaigns and ensures effective use of media and marketing technology.
Ensures all marketing programs comply with regulatory requirements and internal policies, while maintaining a strong focus on brand consistency and customer experience. Adapts plans and priorities to respond to business needs, performance insights, and market dynamics.
Manages a team of marketing professionals and/or supervisors, providing direction on campaign strategy, execution, and performance optimization.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Eight or more years of experience in digital marketing, lifecycle marketing, or demand generation with a proven track record of driving measurable business outcomes
Strong understand of the b2b customer journey and decision-making process, specifically with small- and medium- sized businesses.
Strong experience driving digital demand generation and conversion on owned web properties (e.g., elavon.com)
Deep understanding of full-funnel performance marketing (traffic, conversion, lead quality, pipeline impact)
Experience with marketing automation platforms, lead management, and CRM integration
Strong analytical skills with ability to translate data into actionable insights and optimization strategies
Strong decision-making and problem-solving skills
Experience working cross-functionally with sales, product, and digital teams
Proven ability to manage multiple campaigns, vendors, and priorities in a fast-paced environment
Strong communication and leadership skills
MBA or equivalent markers of high achievement are a plus
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here (https://careers.usbank.com/global/en/benefits/us) .
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
