Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
This job involves execution of localized promotional activities including managing budgets. It involves converting business goals into market analysis and developing distinctive pricing strategies. The role includes comprehensive reporting and the utilization of analytics to optimize marketing performance and align with broader company goals.
Job Description
Responsibilities:
Tracking and managing marketing expenses to ensure adherence to budget parameters
Managing local promotions, event marketing, and coordination with direct sales staff
Translating business needs into analysis designs for customer, product, and market insights
Developing and updating demographic and market data to support targeted marketing goals
Gathering and communicating marketing campaign information and subscriber feedback for clarity and alignment
Analyzing subscriber metrics and revenue to assess campaign performance against financial objectives
Creating financial models for distinctive packaging and pricing strategies in the marketplace
Generating reports to measure the success and impact of marketing programs and strategies
Innovating and sharing new applications for analytics to enhance marketing effectiveness
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Strategic Planning & Alignment
-Lead GTM & Growth Strategy Sessions: Develop and manage structured agendas for Go-To-Market and growth update meetings to drive strategic regional focus and accountability.
-Fall Rush Campaign Leadership: Oversee end-to-end planning and execution of Fall Rush initiatives, including offer deployment, tactical execution, and GLA support coordination.
-Hyperlocal Campaign Execution: Coordinate projects like Door Tagging and Youth Sports Sponsorships.
Performance Monitoring & Reporting
-Daily Regional Performance Tracking: Provide real-time updates on key performance metrics during the Fall Rush window to inform agile decision-making.
-Project Tracking for Media Execution: New Project alignment to initiate media execution tied to ME projects.
-Tracking for Hyperlocal Campaigns: Connects in Door Tagging areas, Impressions/CTR for Youth Sports.
-Incentive Tracking: Maintain budget, submit winners for monthly incentives,
Communications & Enablement , Incentives
-Keystone Marketing Minute: Deliver regular, digestible updates on new offers and initiatives to ensure field teams are informed and equipped.
-Offer Communication & Playbook Management: Provide timely updates on offers-including Xfinity Membership-across all channels and maintain the Quarterly Offer Playbook for consistent field execution.
-Meeting Engagement: Actively host, co-host, or participate in key cross-functional meetings (e.g., CIA, Xfinity Ambassadors, Smarketing, Retail + CAS Huddles) to ensure alignment
-National Incentives: Act as regional liaison for HQ Incentive Council, sharing national incentives. Requesting additional funds to support regional initiatives.
Special Projects & Events
-Support the planning and execution of special projects, including internal S&M meetings and sales channel events to foster alignment and motivation across teams.
-Incentive Management: Manage strategy and budget for Sales and Marketing Incentives.
Field Insights & Customer Experience
-Store/Field Visits & Insight Gathering: Conduct regular store/field visits to capture frontline feedback and customer insights, informing continuous improvement efforts.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Strategic Objectives; Campaign Development; Budget Management; Marketing Insights; Marketing Performance; Marketing Campaigns; Analytical Thinking
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group: Marketing
