Job Description:
Position Summary
The Marketing Manager will lead the development and execution of North America downstream marketing strategy across key product portfolios. This role owns the full marketing lifecycle, from customer and market insights through go-to-market execution and performance measurement, and plays a critical role in driving demand, strengthening brand positioning, and delivering measurable commercial impact.
This individual will serve as a strategic business partner to Sales, Product, and Commercial leadership, influencing growth initiatives and aligning marketing strategies to revenue objectives. The ideal candidate brings a strong combination of strategic thinking and executional leadership , with the ability to translate insights into impactful marketing programs that drive results.
Key Responsibilities:
Marketing Strategy & Commercial Impact
Own and drive North America downstream marketing strategy for assigned product lines, aligning with global and commercial priorities
Define and execute customer segmentation, targeting, and positioning strategies
Develop and lead integrated go-to-market plans that drive demand generation, pipeline growth, and revenue impact
Partner with Sales leadership to align marketing initiatives to commercial targets and customer needs
Identify market trends, competitive dynamics, and customer insights to inform strategy and growth opportunities
End-to-End Campaign Ownership
Lead the full marketing lifecycle , including planning, execution, and performance optimization
Drive multi-channel marketing programs across digital, events, dealer networks, and field marketing
Establish clear KPIs and track campaign performance, ROI, and business impact
Translate data and performance insights into actionable recommendations for continuous improvement
Product & Portfolio Leadership
Support product lifecycle management, including product launches, commercialization strategies, and portfolio positioning
Partner with Product Management and Clinical teams to ensure strong value propositions and messaging
Drive alignment between upstream strategy and downstream execution
Team Leadership & Cross-Functional Influence
Lead, coach, and develop a team of marketing professionals, fostering a high-performing and accountable culture
Influence and collaborate cross-functionally with Sales, Product, Clinical, and Operations teams
Serve as a key voice of marketing within the business, driving alignment and decision-making at leadership levels
Job Requirements:
Experience
6-8+ years of progressive marketing experience , ideally within Dental, MedDevice, B2B, MedTech, or other complex commercial and regulated environments
Demonstrated experience owning end-to-end marketing strategy and execution , including measurable business impact
Proven success in demand generation, go-to-market strategy, and product commercialization
Experience partnering with Sales organizations and influencing commercial outcomes
Prior people leadership experience with the ability to develop and scale teams
Functional Expertise
Strong background in market segmentation, positioning, and customer insights
Experience managing multi-channel marketing programs (digital, events, channel/dealer marketing)
Data-driven mindset with the ability to translate performance metrics into strategy
Familiarity with CRM and marketing automation platforms (e.g., Dynamics, HubSpot, Showpad)
Education
Bachelor's degree in Marketing, Business, or related field required
MBA or advanced degree preferred
Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$129,200 - $157,900
Operating Company:
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .
