Marketing Analyst II

ICONMA, LLC • United States, United States • 22h ago

Our client, is a Mass Media and Entertainment company, is looking for a Marketing Analyst II for their Burbank, CA/Hybrid location. Responsibilities:

The Media Department is primarily responsible for the development and maintenance of advertising budgets and the purchase of media for all domestic theatrical filmed releases.

In developing these plans, the department deals directly with advertising agencies and all broadcast media, digital media and digital video, national print, radio, outdoor and Experiential media.

The department also works in partnership with International media and Home Entertainment teams to ensure continuity of planning through the entire lifecycle of a film.

The Sr. Media Analyst assists in the development of media campaigns and prepares and monitors budgets for all films.

The Sr. Media Analyst may also perform special assignments and related tasks as needed.

Assist Global Media Managers in supervising the execution of media plans

Monitors media expenditures and updates all budgets on a weekly basis

Provides Finance Department with weekly spending updates

Evaluates and provides direction and updates to Agency as well as internal client's departments on key media plans/recommendations, including but not limited to Out-of-Home, Cable, Spanish Language, Canada, Digital & Radio media as needed

Assists with the execution of creative materials, including partnering with Agency and Creative/Digital departments to communicate deadlines & specs and ensure flawless creative delivery & media launches for our campaigns

Assists with creating and maintaining campaign presentations for management and filmmakers

Assists with ongoing competitive research and special film projects and explores areas for development

Helps brainstorm and develop innovative stunts to support film releases

Attends internal department meetings to provide relevant updates and represent the media team's efforts as necessary

Provides weekly updates to internal WB departments regarding media deadlines and flighting details

Requirements:

Detail Oriented

Used to working in a fast-paced environment. Has experience in the entertainment industry.

Previous work experience with Marketing Agency or Entertainment Studio

Experience building Decks

Expertise in Power Point.

Integrated media planning (Linear/Digital Media) experience is a plus

Excellent organizational and analytical skills required

Strong oral and written communication skills required

Must be able to analyze and compare assorted @types of media advertising

Ability to think strategically and innovate in established and new mediums

Must be able to develop, monitor and manage budgets and expenditures

Must have the ability to communicate effectively and tactfully with persons on all levels

Must be detail oriented while working under time constraints in a fast-paced environment

Must be able to work independently and effectively problem solve

Must be able to juggle multiple projects, stay organized, and prioritize deadlines

Must be able to work flexible hours, including overtime, when necessary

Must be proficient in Microsoft Excel, Word, PowerPoint, & Outlook programs

Bachelor's degree required; emphasis in Marketing, Communications, Advertising, Public Relations, or a related field strongly preferred

We have a strong culture of expertise and professionalism.

We have strong bonds with our colleagues.

We work in a fast-paced environment.

We value initiative, resourcefulness, and proactive learners.

Heads-down (individual) work is expected in this role.

Will be working on weekly deliverables that will entail:

Material Deadline Report

TV schedules

Digital schedules

Experiential Outdoor

Why Should You Apply?

Health Benefits

Referral Program

Excellent growth and advancement opportunities

ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.

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