This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote in the US
Exceptional Hospitality Starts with You
This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As aSenior Manager, Hotel Level Marketing - Creative Strategy, you will support tasks at the core of Hilton's commercial engine and contribute directly to profitable growth. Reporting to the Director, Hotel Level Marketing - Creative Strategy, you will lead day-to-day creative strategy execution for hotel-level content across digital, performance, and owned channels. You will translate strategy into action, elevate creative quality, and help hotels tell stronger stories that convert.
What you'll do during a typical day:
Lead creative strategy for hotel websites and landing pages, ensuring content drives storytelling, brand alignment, and conversion within defined guardrails.
Partner with our teams and external creative agencies to brief, develop, review, and elevate hotel marketing assets across owned and paid channels.
Define the strategic story for each hotel during content capture, shaping narratives and priorities to ensure assets meet marketing objectives and work across channels.
Translate creative testing and performance insights into clear, actionable guidance that improves hotel-level creative effectiveness at scale.
How you'll collaborate with others:
Partner with Brand, Media, Social, and Enterprise Marketing to represent hotel creative needs early in planning.
Work with Digital Product and Technology to embed hotel landing page requirements, creative considerations, and storytelling needs into product roadmaps and builds.
Collaborate with HLM Product Development to evolve creative ecosystems and tools that enable scalable creative execution.
Engage agency and production partners to agree on strategy, quality standards, and multi-channel creative development.
Projects you'll take ownership of:
Help to ensure website governance and guardrails are in place and provide guidance back to properties
Translate hotel landing page requirements, ensuring creative considerations and storytelling needs into clear inputs that inform product roadmaps and platform builds.
Guide, tools, and enablement materials that help hotels produce higher-quality, on-brand, marketing-ready content at scale and improve adoption.
What It Takes to Make the Stay
You have these minimum qualifications:
Seven (7) years of experience in creative strategy, content strategy, brand marketing, or digital marketing, with hands-on ownership of creative outputs.
Experience influencing website performance through creative and content optimization.
Fluency in creative briefing, content evaluation, and cross-channel asset planning.
Travel up to 20%
It would be useful if you have:
Matrix collaboration experience
Understanding of hospitality, travel, or lifestyle brands
Background working within in-house creative, center-of-excellence, or platform-based marketing teams
An eye for compelling creative and visual storytelling, with the skill to help shape marketing content and brand narratives
Content production experience
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) - Recharge, relax, and take time for what matters most
Health & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future - Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune . With our suite of world-class brands (https://www.hilton.com/en/brands/) , and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog (https://jobs.hilton.com/blogs) to see why we're more than a great place to stay-we're a great place to work.
Hilton offers its eligible team members a comprehensive benefits (https://jobs.hilton.com/us/en/benefits) package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $90,000 - $130,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE
Job: Sales and Marketing
Title: Senior Manager, Hotel Level Marketing - Creative Strategy
Location: null
Requisition ID: COR015SI
EOE/AA/Disabled/Veterans
