At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
Summary of the Job:
The Performance Marketing Manager at FNBO transforms strategic marketing plans into actionable, channel-specific creative campaigns designed to drive customer acquisition and engagement. This role serves as the creative execution leader across both acquisition and customer management initiatives, ensuring all marketing materials maintain brand consistency while adhering to compliance standards.
About This Role:
Strategic Creative Activation:
Translate strategic plans into effective, channel-specific creative campaigns that drive desired consumer behaviors and conversion outcomes.
Lifecycle & Branding Focus:
Lead the development and execution of marketing initiatives across the customer lifecycle, ensuring alignment with creative services and brand positioning. Ensure cohesive messaging and a unified visual identity across all channels and customer touchpoints.
Channel Expertise & Insight:
Maintain deep knowledge of creative best practices by channel, leveraging marketplace trends and performance insights to optimize content and placements.
Creative Development & Accountability:
Own the end-to-end creative process-from brief creation and positioning to channel performance analysis, messaging strategy, and CTA development-with accountability for achieving channel KPIs.
Creative Execution & Compliance:
Oversee production of campaign assets, ensuring all creative is production-ready and adheres to brand and compliance standards. IR review, Naehas integration, and spec completion.
Channel Engagement Strategy:
Develop and refine engagement strategies that maximize performance within each marketing channel.
Research & Innovation:
Drive research initiatives to inform creative strategy, identify new opportunities, and enhance performance marketing effectiveness.
Channel Expertise:
Brings the strategic plan to life through creative activation by channel
Serves as a robust channel expert in creative development and channel strategy
Deeply understands creative drivers by channel, channel best practices, creative marketplace trends & insights
Develops creative, positioning, channel performance, RTBs (Reason to Believe), CTAs, and is accountable for channel conversion and forecasting
Leads paid media strategies, ensuring efficiency in performance-driven channels
Continuously optimizes marketing spend based on attribution models and business outcomes
Owns brand strategy, identity, and positioning across all touchpoints
Ensures consistency in messaging and visual identity across channels
The Ideal Candidate for This Role:
Key Skills:
Strategic Creative Translation - Ability to transform marketing strategies into compelling, results-driven creative campaigns that drive target customer behaviors
Creative Direction & Execution - Expertise in leading the creative development process from concept to delivery across multiple channels while maintaining brand consistency
Messaging Strategy & CTA Optimization - Skill in crafting persuasive messaging frameworks and calls-to-action that effectively convert prospects
Cross-Functional Relationships - Capability to collaborate across departments, manage creative resources, and align stakeholders around creative vision
Financial Marketing Compliance - Understanding of banking industry regulations and ability to create compliant marketing materials without sacrificing effectiveness
Minimum Qualifications:
Required:
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of experience in marketing, public relations, media relations, or brand communications, preferably within a B2B environment.
Proven track record in managing and executing successful marketing/PR campaigns that lead to measurable results.
Experience working with executives and senior leaders, advising on brand management.
Ability to work in a fast-paced environment, balancing strategic vision with hands-on execution.
Desired:
Experience working in consumer lending, financial services, or related industries is a strong advantage.
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation:
Compensation range (base pay): $81,662.00-$134,741.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment:
It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.
Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/ .
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com . To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20260759
Equal Opportunity & Belonging:
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey.
Learn more here. (https://www.fnbo.com/careers/belonging)
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here (https://www.fnbo.com/content/dam/fnbo/documents/hr-documents/eeo-is-the-law.pdf) to download 'EEO is The Law' Self-Print Poster
Click here (https://www.fnbo.com/content/dam/fnbo/documents/hr-documents/eeo-supplement-federal-contractors.pdf) to download 'EEO is The Law' Supplement for Federal Contractors
Click here (https://www.fnbo.com/content/dam/fnbo/documents/hr-documents/eeo-supplement-gina.pdf) to download 'EEO is The Law' GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
Application Deadline:
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
