Manager, Go-To-Market Analytics

GoTo • Columbia, SC • 2h ago

Job Description

Where you'll work: US Remote

Marketing at GoTo

Our Marketing team shapes GoTo's presence, voice, and vision-inside the company and on the global stage. By leveraging the latest AI-driven insights and tools, we power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren't just encouraged-they're expected. Step into a role where your passion and ingenuity set new standards for how we reach, engage, and inspire our global audience.

Your Day to Day

As a Manager, Go-To-Market Analytics, you would be working on:

Scale the GTM Analytics Engine : Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling.

Expand Stakeholder Support & Bandwidth : Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights.

Own Operational Excellence in Analytics : Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis.

Drive Revenue Through Better Analytics : Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation.

What We're Looking For

As a Manager, Go-To-Market Analytics, your background will look like:

Strong business and marketing acumen, with a deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue.

Advanced Excelproficiency(shortcuts, pivot tables, formulas) with the ability to quickly navigate datasets, manage data imports, and interpret different data formats.

Hands-on experience with data visualization tools (PowerBI, Tableau, Looker) and a strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending.

Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics.

Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions.

What We Offer

At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life-at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:

Comprehensive health benefits, life insurance, etc.

Paid holidays, volunteer time off, and quarterly self-care days and no meeting days

Tuition and reading reimbursement programs to support your continuous learning and professional growth

Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)

Employee programs-including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program-to amplify your connection and impact.

At GoTo, you'll find the flexibility, resources, and support you need to thrive-at work, at home, and everywhere in between. You'll work towards a shared goal with an open-minded, cohesive team that's greater than the sum of its parts. We're committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we'll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn More. (https://www.goto.com/company/corporate-responsibility)

Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, and Basic Life Insurance.

Annual Base Salary Range: $0.00 - $114,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we're shaping the future of work-driven by curiosity, innovative thinking, and a passion for solving real challenges. As the leader in cloud communications and IT, our solutions are built for what's next and guided by a relentless focus on customers. Our culture thrives on diverse perspectives, ownership, and a growth mindset that fuels continuous learning and adaptation. Here, collaboration and authenticity spark new ideas and drive real action-so your impact is seen, felt, and valued. Join GoTo to build what's next and accelerate your journey alongside teammates who turn possibility into reality.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

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