Digital Marketing Specialist

McHenry County College • Crystal Lake, IL • 1h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13454578

rrDigital Marketing Specialist

rMcHenry County College

rSalary: \$61,351.47 - \$86,622.54 Annually

rLocation: Crystal Lake, IL

rJob Type: Staff - Full-Time

rJob Number: 202600042

rDivision: Institutional Advancement

rDepartment: Marketing & Creative Services

rFLSA: Exempt

rBargaining Unit: STA

rTarget Hire Rate: \$64,963.74 - \$72,181.93

rPay Grade: STA

rWorkweek

40 hours | Flexible schedule to meet department needs, which may include evenings and weekends

Position Summary

The Digital Marketing Specialist will play a key role in enhancing the online presence and reputation of McHenry County College through current and emerging digital marketing strategies. This position involves developing, implementing, and optimizing digital marketing campaigns to attract prospective students, engage current students, and promote community programs. This Specialist must have a strong understanding of social media, digital marketing trends, analytics, and paid digital advertising. The ideal candidate will be collaborative, creative, and strategic in working with colleagues across the campus to tell engaging stories that reflect MCC\'s mission and impact.

Essential Job Functions and Responsibilities

Create and execute comprehensive digital marketing strategies to

increase enrollment and brand awareness.

Develop and manage a collegewide social media strategy, including

ownership of content calendars for MCC\'s official channels and future emerging platforms.

Create, schedule, publish, and amplify high-performing content.

Support collegewide social media efforts in other departments as a

collaborative partner who ensures consistent brand voice and adherence to institutional guidelines, best practices and accessibility requirements.

Serve as a collegewide connector, bringing siloed stories into a

unified narrative that aligns with MCC\'s mission and values

Assist in monitoring online brand reputation and community

engagement.

Collaborate with Executive Director and the Digital Services Team to

improve marketing results based on analytics, track digital traffic, and evaluate effectiveness of calls to action.

Support paid advertising campaigns across platforms such as Google

Ads, Meta Business, and other digital channels, ensuring effective targeting and budget management.

Work closely with academic departments and Student Affairs to

highlight programs and events through digital channels.

Keep current in digital marketing trends, tools, and best practices,

making recommendations for continuous improvement.

Assume additional duties as assigned by immediate supervisor

Required Qualifications

Associate\'s degree or equivalent combination of education and

experience

3+ years of experience in digital marketing, with specific expertise

in social media and paid digital advertising

Proven experience with social media marketing, content management

systems, SEO and SEM

Desired Qualifications:

Bachelor\'s degree in Marketing, Communications, or a related field

Proficiency with short-form videos for social engagement

Understanding of digital accessibility requirements, especially use

of photo alt text and video captions

Skills and Specifications:

Proficiency with Microsoft Office Suite

Proficiency in social media management tools, email marketing

platforms and digital marketing tools (e.g., Google Analytics, Google Ads, Google Tag Manager, etc.) -Ability to grow with the technology and philosophical directions implemented by the College

Strong analytical skills with the ability to interpret data and make

data-driven decisions

Excellent written and verbal communication skills

Understanding of editorial judgment and mission-driven storytelling

Understanding of balancing multiple audiences and stakeholders

Creative mindset with strong problem-solving abilities

Ability to work collaboratively across departments in a fast-paced

environment

Ability to work effectively independently and with a team

Demonstrated ability to multi-task and complete assigned duties with

minimal supervision

Commitment to and respect for diversity, equity, belonging, and

inclusion

Understanding of and commitment to the College mission, vision,

values, and goals

Equal Employment Opportunity

McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission, employment, participation i

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