Director of Marketing

Tank Connection • Parsons, KS • 6h ago

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13559710

Full TimeManagement

Parsons, KS, US

24 days agoRequisition ID:1573

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Position Summary: The Director of Marketing is responsible for the overall leadership, strategy, development, and execution of the companys marketing efforts. This position manages all areas of marketing for the organization, including branding, advertising, website management, digital marketing, social media, graphic design, videography, content creation, public relations, community engagement, trade shows, and promotional activities.

The Director of Marketing develops and implements marketing strategies that support the companys sales, business development, recruiting, and growth objectives. This role works closely with leadership, sales, operations, human resources, and other departments to strengthen the companys brand, increase visibility, generate leads, and promote the organization within the community and marketplace.

Director of Marketing Duties and Responsibilities:

Strategic Marketing Leadership

Develop and execute the companys overall marketing strategy in

alignment with business goals and growth objectives.

Lead all marketing initiatives to increase brand awareness, support

sales efforts, strengthen customer relationships, and promote the companys products and services.

Serve as the senior leader for all marketing, branding,

communications, and promotional activities.

Develop annual marketing plans, budgets, goals, and performance

metrics.

Evaluate market trends, competitive activity, customer needs, and

emerging marketing opportunities.

Identify new methods and channels to improve the companys market

presence and community visibility.

Brand Management and Corporate Communications

Develop, maintain, and strengthen the companys brand identity,

messaging, and visual standards.

Ensure consistent branding across all company materials, locations,

digital platforms, and communications.

Oversee development of brochures, presentations, advertisements,

signage, promotional materials, and sales support materials.

Manage all internal and external communications, including company

announcements, newsletters, press releases, and public relations efforts.

Coordinate messaging and communications during significant company

events, announcements, or crises.

Website and Digital Marketing

Direct the development, maintenance, and continuous improvement of

the company website.

Ensure the company website accurately represents the organization,

products, services, culture, and employment opportunities.

Oversee website content, search engine optimization (SEO), online

advertising, and digital campaigns.

Monitor website traffic, analytics, user engagement, and lead

generation performance.

Manage email marketing campaigns, online content strategies, and

digital marketing initiatives.

Ensure all digital marketing efforts align with branding and company

objectives.

Social Media and Online Presence

Lead all company social media efforts across platforms such as LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.

Develop and manage content calendars, social media campaigns, and online engagement strategies.

Create and oversee content that promotes products, company culture, employee achievements, recruiting

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