Director of Marketing

Robert Half • Wilmington, DE • 1h ago

Description

Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams-ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region.

Key Responsibilities

Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.

Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.

Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.

Translate what's happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.

Evaluate marketing spend down to revenue generated-identifying where to invest more, where to pull back, and how to improve ROAS.

Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. - Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.

Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.

Support the rebuild and scale of the regional strategy function as the team is re-established.

Data, Analytics & Tools

Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.

Track marketing performance, dollar spend, and revenue attribution at the regional and location level.

Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.

Requirements

Industry experience in Home Services, Home Activation or similar.

Proven experience as a regional or multi-location marketing leader, marketing strategist, or performance-focused marketing director.

Strong expertise in ROAS, budget optimization, and marketing performance analysis.

Deep understanding of full-funnel marketing-from awareness and lead generation through conversion and revenue impact.

Experience working with distributed teams across multiple regions and locations.

Comfortable operating in a highly data-driven environment while balancing relationship-building with local leaders.

Background in market research, geo/zip-code analysis, or location-based marketing strongly preferred.

Travel & Work Environment

Fully remote role with home base flexibility- must be based in the Northeast region.

Quarterly regional travel and occasional on-site visits to support relationship-building and local market alignment.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Similar Jobs

Sales Associate - Seasonal

Trek Bikes • Ardmore, PA • 1d ago

Sales & Marketing

A bit about us Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bi...

1d ago

Go to Apply

Director of Sales

Latitude Inc • Havertown, PA • 2d ago

Sales & Marketing

Job Description: Director of Sales Position Summary: We are seeking a dynamic and results-driven Director of Sales to lead our B2B sales efforts. The ideal candidate will have a proven track record of selling technical p...

2d ago

Go to Apply

Sales/Marketing Associate

Latitude Inc • Chadds Ford, PA • 2d ago

Sales & Marketing

The Marketing Associate generates leads and develops/maintains relationships to drive new business opportunities. \n Requirements A high school diploma or equivalent. A college degree is a plus. 1-2 years of experience w...

2d ago

Go to Apply

Account Representative

Exelon • Carneys Point, NJ • 4d ago

Sales & Marketing

Who We Are We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solution...

4d ago

Go to Apply

Account Executive, SMB

Comcast • Aston, PA • 6d ago

Sales & Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascin...

6d ago

Go to Apply

Creative & Marketing Strategy Associate

JPMorgan Chase • Wilmington, DE • 1w ago

Sales & Marketing

Help ampl ify how Business Banking shows up for small businesses through campaigns, storytelling, and experiences that drive measurable growth. Join the Brand Amplification team to turn insights into creative that is on...

1w ago

Go to Apply

Sales Analyst, Specialist

Vanguard • Malvern, PA • 1w ago

Sales & Marketing

About Vanguard Personalized Indexing (VPI) Vanguard Personalized Indexing (VPI) builds individually customized, direct-indexing, separately managed account (SMA) portfolios for clients of Financial Advisors. Leveraging d...

1w ago

Go to Apply

B2B Sales Representative / Business Development

System One • Wilmington, DE • 1w ago

Sales & Marketing

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectatio...

1w ago

Go to Apply

Event Support Attendant, PGA Championship

Delaware North • Newtown Square, PA • 1w ago

Sales & Marketing

The opportunity Delaware North's Patina Group is hiring part-time Event Support Attendants to join our team at the PGA Championship in Newtown Square, Pennsylvania. Our ideal candidates are committed, communicative team...

1w ago

Go to Apply

Director, Community Marketing

Bentley Systems • Exton, PA • 1w ago

Sales & Marketing

Location: Home-based or Hybrid, Eastern Time Zone, United States. Position Summary: Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our c...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)