Manager, Upstream Marketing

Stryker • Cary, IL • 1h ago

The Manager, Upstream Marketing is a critical role within the Stryker Sage business unit, embedded within the Research & Development organization. This role is responsible for leading across people, process, and projects , developing a high-performing team of Upstream marketing a specialists to capture and translate the Voice of Customer (VOC) and Voice of Sales into actionable insights.

This position is based in Cary, IL and offers a hybrid work flexibility. You will be required to travel up 30%

What you will do:

Market Intelligence & Competitive Strategy

Advise on major competitors and anticipate future competitive dynamics

Monitor market activity, penetration, and competitive wins/losses

Identify market trends and proactively adjust strategy based on the healthcare environment

Continuously evaluate market opportunities and recommend strategic focus areas

Define category strategy based on business lifecycle and market positioning

Customer Insights & Segmentation

Identify new customer segments and tailor strategies to meet current and future needs

Translate customer insights and Voice of Customer (VOC) into actionable unmet needs

Analyze qualitative and quantitative research to identify product and service opportunities

Lead customer targeting strategies based on total market potential and opportunity

KOL & External Engagement

Build and maintain relationships with Key Opinion Leaders (KOLs) and emerging thought leaders

Product Strategy, NPDP & Lifecycle Management

Lead the New Product Development Process (NPDP) end-to-end, engaging cross-functional stakeholders

Collaborate cross-functionally to support NPDP execution

Lead portfolio execution strategy and long-term portfolio planning

Partner with R&D to anticipate future needs and required strategic assets

Develop and integrate Product Lifecycle Management (PLCM) plans into overall strategy

Cross-Functional Leadership & Alignment

Align customer acquisition and retention strategies with broader portfolio strategy

Align portfolio segment strategy with overall business objectives

Communicate long-term strategy to drive stakeholder alignment

Raise organizational awareness of industry standards, practices, and guidelines

Clinical, Evidence & Partnerships

Partner with Clinical Affairs to support clinical trials, research initiatives, and value-based evidence development

Financial, Pricing & Performance Analytics

Manage pricing strategy and ensure alignment with business unit goals

Develop forecasting frameworks, including benchmarking and key assumptions

Define success metrics and evaluate business performance

Monitor effectiveness of marketing channels and campaigns

Contribute to best practices in performance analysis and reporting

What you need

Required

Bachelor's degree required

8+ years of work experience required

Preferred

MBA

5+ years medical device sales or marketing experience

2+ years of people management experience

Excellent presentation and interpersonal communication skills

Strong analytical and problem-solving skills

Ability to manage multiple projects while delivering on established timelines

Ability to be persuasive in the absence of organizational authority

Must be able to understand and work within complex interdivisional procedures and policies

Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

United States of America Pay Ranges:

US10 : $129,800 - $216,400 USD Annual

View the U.S. work location and transparency guide (https://view.stryker.com/viewer/fcd609f31e39eac44598615224ec7216?iid=69deda99678eb495e0710914#1) to find the pay range for your location.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

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