Director, Marketing & Non Alc

Martignetti Companies • Taunton, MA • 1h ago

Position Overview The Director, Marketing & Non Alc will lead the
development and execution of our Non Alc portfolio across all of Quality
Beverage in addition to overseeing the Chain Manager, NANL. This person
will ensure they align with supplier goals, corporate goals, drive
customer engagement, and strengthen brand positioning. In addition, they
will lead our Marketing efforts managing special events and our draft
team. Responsibilities will include negotiation, coordination &
execution of all special events while also overseeing our seasonal help
that will be hyper focused on our On-Premise execution. In this
leadership role, you?ll combine creativity with strong analytical skills
to position our brands for success across the market. Key
Accountabilities: Drive the overall marketing strategy and execution for
the company\'s NA portfolio, ensuring that all efforts align with
business goals and market trends. Lead the development and enhancement
of our seasonal team, focusing on key categories within the On Premise.
Build cross-brand partnerships and ensure that all marketing activities
resonate with target consumers. Provide strong leadership and mentorship
to the NANL Chain Manager, empowering them to innovate, contribute to
company goals, and grow professionally. This also includes leading team
meetings and supporting performance reviews. Work cross functionally and
with the portfolio managers to aid in the development of creative
marketing campaigns, including digital, print, social media, radio and
experiential marketing. Collaborate with NA suppliers, customers, and
vendors to develop effective marketing programs, POS materials, retail
execution of POCM and brand activations that meet business objectives.
Manage the NA and Special events budget, ensuring efficient allocation
of resources to maximize ROI across all marketing activities. Be the
liaison between Sales & Graphics to ensure quality execution &
communication Be a liaison for all company training activity Oversee and
maintain comprehensive records for all special events within the Quality
division including contract negotiations, event planning and execution,
financial management, sales, marketing initiatives, and post-event
reporting. Coordinate with Portfolio Managers & AVPs to ensure special
event fiscal responsibility. Requirements Knowledge/Skills/Abilities:
Proven ability to create and implement marketing strategies that drive
brand equity and sales growth in a competitive market. Strong leadership
and team management skills with experience in motivating and guiding
teams to achieve goals. Expertise in brand development, consumer
engagement, and market positioning within the beverage alcohol industry.
Proficient in analyzing sales data to identify trends, measure program
effectiveness and make data-driven decisions. Excellent verbal and
written communication skills, with the ability to influence internal
stakeholders and external partners. A creative mindset with the ability
to think outside the box and deliver innovative solutions to enhance
brand visibility and consumer engagement. Strong financial acumen with
experience managing budgets. Experience working with suppliers and
vendors to execute marketing campaigns and POS materials.
Education/Training/Experience Bachelor\'s degree in marketing, business,
or a related field. Experience in the beverage alcohol industry is
highly preferred. Proven track record of developing and executing
successful marketing campaigns and strategies. Understanding of digital
marketing, social media, and influencer marketing strategies.

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