Patient Marketing Intern

Mallinckrodt Pharmaceuticals • Bridgewater, NJ • 8h ago

Job TitlePatient Marketing InternRequisitionJR000015672 Patient Marketing Intern (Open)LocationBridgewater, NJAdditional LocationsJob Description SummaryJob DescriptionThe Patient Marketing Intern will gather insights into patients with rare or autoimmune disease or Patient Care Champions and distill the insights into Digital Marketing to achieve behavioral objectives. The data sources for this project will include primary research conducted over the years and secondary research available online and through patient advocacy groups and professional associations. The Patient Marketing Intern will develop a Creative Brief and work with the advertising agency to create ad units and with the media agency to place those units.Key Responsibilities:- Conduct/review market research- Compose a creative brief that incorporates customer insight- Work with agency to create advertising and/or materials to meet brand objectives- Shepherd materials through review and approval by Promotional Review Committee- Work with media agency to develop and execute media plan- Create a system of testing and optimization for both creative and media channels- Report on impact of workMinimum Requirements:- Education & Experience: MBA candidate or rising college junior or senior studying marketingRelationship with Others/Scope of Position:Reports to Director, Patient MarketingWorking Conditions: hybrid role; 3 days/week onsiteThe expected base pay range for this position is $22K - $28K. The offered rate of pay will vary according to the candidate's current degree program and level of study.Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.#LI-MR1 and #LI-HYBRIDAt Keenova, we believe that no one should be alone in their pursuit of better health. This purpose drives us as we pair quality therapeutics with human support-showing up in big moments and small to help patients find comfort and confidence.We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology,men's health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference.We are Keenova-keen to solve, keen to serve. Learn more atwww.keenova.com.Mallinckrodt Pharmaceuticals provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or genetics. In addition to federal law requirements, Mallinckrodt Pharmaceuticals complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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