Associate Marketing Manager Consumer Brands

Rich Products Corporation • Buffalo, NY • 4h ago

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.## Purpose StatementAs an Associate Marketing Manager in our Consumer Brands Division, you will be contributing to the management of one or more of our brands. This role includes being a key participant in marketing activities including the development and launch of new products, building and updating brand reviews and customer presentations, forecasting, analyzing market performance data, P&L management, SKU rationalization, project management and the development and execution of marketing plans. You will also interface with, and often lead cross-functional teams (Sales, R&D, Finance, Trade Management, Regulatory and Packaging, etc.) on brand initiatives and participate on a cross-divisional Product Category Team.This professional will have to live near our world headquartes in Buffalo NY or our office in Saint Simons GA since a hybrid work schedule is required## Key Accountabilities and OutcomesMarketing ManagementAssist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget through: Understanding brand equity and competitive advantage Managing brand positioning Packaging development and project management Advertising, promotion and public relations -Shopper marketing (consumption, promotion, merchandising development) Evaluating results of marketing programs and making recommendationsMarket Knowledge Anticipate, identify and analyze consumer and market trends and opportunities to maximize Rich's competitive position. Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market. This includes analysis of multiple data sources. Key activities include: Data analysis to understand brand/SKU results and trends, competitive performance and consumption trends Turn data into actionable insights to improve brand performance Sales and customer interaction to understand customer needs and opportunities Sourcing and sharing competitive intelligence Recommend and work with the Consumer Insights Manager to conduct needed marketing researchProduct ManagementPartnering with marketing leadership, assist in the development, maintenance and overall management of the Rich's portfolio to maximize sales and profit potential including: Renovation of existing products Launch of new products and line extensions Forecasting SKU rationalization Pricing review and recommendationsP&L ManagementUnderstand the brand and any assigned product line P&L's and complete analyses as required including: Review of monthly product, customer, and category P&L's to manage financial return of the category/brand Analyze financial impact of new products and product improvements Participate in brand reviews with division leadershipStrategic and Process AcumenPartnering with Marketing leadership, participate in the development of category and brand strategies and plans including: Assist in development of the strategic plan and annual operating plan for the category Prepare for and participate in annual Joint Sales &

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