Job Description
LifeWorks is seeking a Senior Field Marketing Manager to partner closely with the LifeWorks Marketing Director in driving and scaling strategic marketing initiatives across a diverse West Coast portfolio. This role is both strategic and hands-on, owning scalable programs while remaining deeply embedded in the field to ensure strong execution across cafés, catering, markets, and experiential events.
Developing new skills and doing what it takes to get the job done are central to success in this role. To meet evolving business and client needs, responsibilities may change over time and new duties may be assigned as required.
This position requires approximately 70% travel both west coast and nationally as well as an in-person presence in the bay area five days per week to support teams, clients, and on-site execution.
LifeWorks Restaurant Group is a hospitality-driven restaurant company built for the modern workplace. We design and operate chef-led cafés, catering programs, and food experiences that go far beyond transactions, creating moments of connection, culture, and care in everything we do.
Rooted in culinary excellence and powered by creativity, LifeWorks brings together food, design, and service to build brands within brands, tailoring each experience to the people and communities we serve. Our work lives at the intersection of hospitality and strategy, elevating everyday dining, strengthening workplace culture, and turning food into a meaningful part of how organizations engage their teams.
At LifeWorks, people make the difference. That belief shapes how we lead, how we partner, and how we bring hospitality to life across every café, every campus, and every client relationship.
Compensation Data
COMPENSATION: The salary range for this position is $95,000 to $125,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark?s good faith and reasonable estimate of the compensation for this position as of the time of posting.
BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation (https://careers.aramark.com/benefits-compensation/) .
There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.
Job Responsibilities
Strategic Leadership & Marketing Program Development
Translate LifeWorks brand and growth strategies into actionable, scalable marketing programs across cafés, catering, markets, and events.
Lead and activate a Marketing Champion Network across client accounts, building training, tools, and peer communities that drive consistent execution.
Partner cross-functionally with culinary, operations, design, procurement, and communications to align marketing initiatives with enterprise goals.
Develop and deliver onboarding and ongoing training for site leaders and front-line teams focused on brand standards, merchandising, and execution excellence.
Create and maintain toolkits, signage standards, event setup guides, and seasonal activation playbooks to support field adoption.
Establish reporting tools to measure marketing effectiveness, champion engagement, and program impact.
Partner with the Field Marketing Director to analyze performance data and translate insights into action.
Develop presentations and storytelling assets that communicate results to clients and senior leadership.
Operational Field Execution & Client Support
Work directly with operators to create and implement signage, marketing collateral, and merchandising plans aligned with LifeWorks and client brand standards.
Provide hands-on, on-site support for café and catering launches, special events, promotions, and seasonal activations.
Support the field with smallwares ordering, display materials, and setup needs to ensure teams are equipped to execute marketing programs.
Assist with product merchandising and visual presentation standards across accounts.
Support marketing and programming for cafés, catering, and pantry programs to drive participation and revenue.
Build strong relationships with clients and internal stakeholders, presenting new ideas and activation plans aligned with business goals.
Conduct regular site visits to audit execution, gather feedback, and identify opportunities to elevate the on-site experience.
Protect the integrity of both LifeWorks and client brands in all communications, materials, and activations.
Qualifications
8-10+ years of experience in field marketing, brand marketing, retail merchandising, or hospitality marketing, with proven success in multi-site or client-facing environments.
Bachelor?s Degree in Marketing, Business, Hospitality Management, or a related field strongly preferred.
Advanced proficiency in Canva and working knowledge of Adobe InDesign, with the ability to produce field-ready signage, toolkits, and presentation materials.
Experience in contract dining services, food service, retail, or multi-unit hospitality environments strongly preferred.
Demonstrated ability to think both creatively and strategically, balancing brand vision with operational execution.
Proven success working in fast-paced, matrixed environments with internal and external partners.
Excellent written and verbal communication skills, including client presentations, team training, and executive-facing storytelling.
Strong interpersonal skills with the ability to build trust across operators, clients, and senior leadership.
Solid understanding of social and digital marketing fundamentals and the ability to guide teams on best practices.
Exceptional time management and prioritization skills, with the ability to manage multiple initiatives at once.
Strong command of Microsoft Office, especially PowerPoint, for executive-ready presentations.
Collaborative, solutions-oriented leader with a hands-on, can-do mindset.
Willingness to travel approximately 70% across the West Coast and national accounts as needed.
Ability to work in person four days per week to support field teams and client needs.
Location: The Bay Area, West Coast.
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .
