We anticipate the application window for this opening will close on - 4 May 2026
At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.
About the Role
The Director of Integrated Marketing, Americas is the regional leader responsible for translating global marketing strategy into localized, demand-driving programs that fuel commercial growth across the Americas. While global platforms and brand direction are established by the Global Marketing organization, this role serves as the critical bridge ensuring those strategies are effectively deployed, localized, and optimized across HCP, install base, distributor, and launch audiences. This role owns end-to-end product launch and sustaining strategies for current and future product platforms - shaping commercial messaging, program architecture, and field-ready tools that ultimately help more people access life-changing diabetes technology.
Key Responsibilities
Go-to-Market Strategy & Program Architecture
Lead Regional Demand Programs: Develop and own end-to-end marketing programs spanning HCP, install base, growth, distributor, and product launch audiences across the Americas.
Own Campaign Architecture: Create and maintain the Americas program and campaign framework, ensuring strategic alignment with global direction while reflecting regional market nuances.
Drive Product Launches: Lead the launch of new pump, pen, integrated CGM, and future products for the Americas, from strategy through field execution.
Engage Ambassadors, Spokespeople & Advocacy Partners: Develop and steward a regional network of patient ambassadors, brand spokespeople, and advocacy organizations that authentically represent MiniMed's mission and extend reach across key communities in the Americas.
Content, Messaging & Field Enablement
Localize Global Strategy: Own the content localization strategy, ensuring global messaging is adapted to meet the needs and expectations of Americas customers and stakeholders.
Enable the Sales Organization: Develop and maintain marketing messages, programs, and support tools that empower field teams to drive utilization and achieve forecast.
Represent the Americas Voice: Serve as the primary Americas voice-of-customer within the global marketing organization, influencing global strategy with regional insights.
Engage HCPs & KOLs: Build and activate a regional HCP engagement strategy and KOL network that drives clinical credibility, supports product adoption, and ensures the latest evidence is embedded into field-ready messaging and education programs.
Congress & Convention Strategy: Contribute to MiniMed's presence at key Americas diabetes congresses and conventions, partnering with Events team, Medical Affairs and KOLs to align content with commercial priorities and extend HCP engagement across the full event lifecycle.
Performance, Analytics & Lifecycle Management
Analyze & Act: Leverage business trends and customer insights to identify new growth opportunities and optimize in-market programs.
Sustain Product Lifecycle: Own sustaining product lifecycle management decisions, including growth strategies and discontinuation recommendations.
Quarterly Planning: Develop quarterly Plans of Action in collaboration with marketing and regional partners, ensuring teams are equipped to deliver against commercial goals.
Travel up to 20%
Must Have: Minimum Requirements:
To be considered for this role, please ensure the minimum requirements listed below are evident on your resume.
Bachelor's Degree with 10+ years of marketing, sales, or program management experience and 7+ years of direct people leadership experience
OR
Masters Degree with 8+ years of marketing, sales, or program management experience and 7+ years of direct people leadership experience
Nice to Have:
MBA or other Advanced Degree
Experience managing teams through matrixed organizational structures.
Matrix Navigation: Proven ability to drive results in a "Global/Regional" model where tools and strategy are centralized, but execution is localized.
Industry Expertise: Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area.
Commercial Acumen: Strong sales orientation and experience partnering with field-based sales forces.
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
MiniMed offers a competitive salary and flexible benefits package
At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
Salary ranges for U.S (excl. PR) locations (USD):$184,800-$277,200
At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that "regular employees" refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.
For further details about our comprehensive benefits, we encourage you to visit the link below.
MiniMed Benefits (http://myminimedbenefits.com) Overview
About MiniMed
MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey - when and how they need it. For more than 40 years, we've been committed to redefining what's possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it's needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.
Learn more about our business, and our mission here (https://www.minimed.com/en-us/about-us/) .
It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here (http://www.minimed.com/en-us/la-county-legal-notice) a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
