Performance Marketing Intern

Bright Horizons • Newton, MA • 2h ago

About the Role

Bright Horizons is looking for a motivated intern to join our Performance Marketing team in support of College Coach, our college admissions advising service for families. This role is ideal for a current college student or recent graduate who is interested in marketing, communications, digital media, or a related field and wants hands-on experience with real campaigns.

You'll help manage our organic social media channels and support email marketing efforts that engage current and prospective parents and promote College Coach services. You will work closely with both the Performance Marketing team and the College Coach team to build and maintain content and email calendars that align with business priorities.

This is a hybrid role based in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment-with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you're caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you're the difference .

What You'll Do - Organic Social Media

Manage day-to-day posting on College Coach organic social channels

Create and schedule content that is helpful, engaging, and parent-focused

Work closely with the College Coach team to plan and maintain the social content calendar

Monitor comments and messages and flag trends or questions

Track basic performance metrics and share learnings with the team

What You'll Do - Email Marketing

Support the creation and sending of marketing emails to current and prospective parents

Partner with the College Coach team to build and maintain the email marketing calendar

Help with email setup, proofreading, and quality checks

Assist with audience segmentation and list management

Review performance metrics (open rates, clicks) and help summarize results

General Marketing Support

Coordinate with teammates across Performance Marketing and College Coach

Help maintain calendars and campaign documentation

Support additional marketing projects as needed

What You'll Learn

How email and organic social work together within a performance marketing strategy

How to build and manage content and email calendars across teams

Best practices for engaging parent audiences

How to plan, execute, and measure real marketing campaigns

How to collaborate in a cross-functional, fast-paced marketing environment

About Bright Horizons & College Coach

Bright Horizons supports working families through education-focused services. College Coach helps families navigate the college admissions process with expert guidance, tools, and personalized support.

Minimum Qualifications:

Currently enrolled in college

Interested in marketing, communications, digital media, or a related field

Preferred Qualifications:

Familiar with HubSpot or similar email marketing platforms (academic or hands-on experience is fine)

Strong written communication skills and attention to detail

Comfortable using social media platforms and basic analytics

Organized, dependable, and able to manage multiple tasks

Curious, proactive, and open to feedback

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We're changing the world of work and family, and it starts with you. At Bright Horizons, you're the difference .

Compensation:

The hourly rate for this position is between $15.00-$30.00. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Springhealth

Perks at Work

401k

Life at Bright Horizons:

At Bright Horizons, you're more than your job title - you're the difference . Whether you're nurturing a child's first steps or supporting the systems behind the scenes, your work creates real impact. We're a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future - for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights (https://www.eeoc.gov/poster#:~:text=For%20printing%20/%20posting%20in%20the%20workplace) , Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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