Marketing Coordinator

Alamo Group Inc. • Winn, MI • 1h ago

Position Summary:

The Marketing Coordinator position will contribute to existing marketing programs and assist with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, graphic design and social media

Essential Functions of the Job:

Primary Responsibilities:

Assist in the development and implementation of the company's brand strategy

Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

Prepare marketing activity reports and metrics for measuring program success

Provide market research, competitive analyses, and campaign results

Support the maintenance and development of internal tools, including databases, tracking capability, and intranet sites

Create and develop engaging content to drive brand awareness, generate leads, and connect with audiences

Support the Marketing Manager in evaluating and establishing the marketing plan and strategy by setting objectives, planning, and organizing presentations, and updating calendars

Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instruction

Assist in the planning and management of meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements and developing schedules

Maintain marketing materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

Demonstrated ability to exhibit and model Alamo Group's Core Competencies:

Communication: Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally. The ability to develop internal and external networks and identify the issues that impact the work of the organization.

Results Driven :_ _Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, and program; stressing accountability and continuous improvement

Education and Experience:

Associates degree in a related field (bachelor's degree preferred)

Knowledge of traditional and digital marketing, content marketing, and social media marketing

Strong writing and presentation skills

Strong communication skills

Efficient project management skills

Basic graphic design and Adobe software capability

Microsoft Office suite proficiency with strong Excel and PowerPoint skills

Able to take tangible feedback

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).

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