Marketing Manager
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Marketing Manager
Salary
$62,337.60 - $96,699.20 Annually
Location
Des Moines - 50315 - Polk County, IA
Job Type
Full-time
Job Number
26-02881
Agency
269 Iowa Economic Development Authority
Opening Date
04/21/2026
Closing Date
5/3/2026 11:59 PM Central
LinkedIn Tag
LI-DNP
Point of Contact
bethany.coop@iowafinance.com
To Apply
Submit an application, resume and cover letter at jobs.iowa.gov by the position closing date.
Description
Benefits
Job Description
From small towns to signature attractions, Iowa has a story worth telling. TheMarketing Managerhelps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority's mission to make Iowa the choice for people and business.
This hands-on role manages marketing programs, fosters partner relationships, creates engaging content, and leads proactive media outreach to support Iowa's tourism and economic development goals through strategic marketing, storytelling, and collaboration.
About Us
The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive.
About this Opportunity
The Marketing Manager supports IEDA's mission to make Iowa the choice for people and business by delivering strategic tourism marketing initiatives that promote the state as a compelling destination to visit, live, and work. This role is responsible for executing marketing programs, building strong partnerships, and telling Iowa's story through content and media engagement.
Key responsibilities include:
Managing tourism marketing programsby coordinating partner-based initiatives, overseeing timelines and deliverables, and supporting program evaluation and improvement.
Leading proactive media and influencer efforts, pitching Iowa tourism stories, supporting journalist and influencer engagement, and contributing to earned media reporting.
Executing marketing campaigns and projects, serving as a project manager for assigned initiatives such as digital campaigns and publications, while coordinating vendors, partners, and internal teams.
Developing compelling contentby writing and editing marketing materials across platforms and traveling throughout Iowa to capture stories and promote tourism assets.
Ideal candidates possess:
Experience working with tourism, destination marketing, or economic development initiatives.
Proven ability to build and maintain relationships with partners, vendors, and stakeholders.
Excellent written and verbal communication skills, including experience developing marketing or media-focused content.
Dedication to uphold our core values:
Accountability in Action- We take pride in our work and results.
Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.
Mission Driven - We place Iowans at the heart of everything we do.
New to the area or looking to relocate to Iowa?VisitThisIsIowa.comto see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access toentertainment (https://www.traveliowa.com/getinspireddetails/9-super-cool-music-venues/12/) , opportunities for career growth and unrivaled access to outdoor adventures (https://www.traveliowa.com/getinspired/the-great-outdoors/13/) .
As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:
Paid Time Off:Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
Great Benefits:Excellent Health, Dental, and Vision Insurance options.
Retirement Plan:IPERS Retirement package and an option for a deferred compensation plan.
Flexibility:Flexible Spending Accounts (medical and dependent care).
Life Insurance:Free Life Insurance.
Support:Employee Assistance Programs and Employee Discount Programs.
The Marketing Managerposition is a non-merit, non-contract position that is classified by the State of Iowa as an Economic Development Specialist 2 and is exempt per FLSA regulations.
The Iowa Economic Development Authority is an EEO/AA Employer
E-Verify and Right to Work
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees' rights to work without being required to join a labor organization. For more information, please visitwww.e-verify.gov
This is a non-merit position. Candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.
Minimum Qualification Requirements
Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to two years of full-time work planning and developing content for media dissemination; or a total of six years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.
Why Choose the State of Iowa?
At the heart of our commitment to excellence is a dedication to our most valuable asset - our employees. Discover the outstanding benefits that set us apart as an employer of choice.
Our Robust Benefits Package Includes:
Competitive Compensation:
Enjoy a competitive salary that reflects directly on your skills and expertise.
Keep in mind, your wage is just one part of your total compensation. Unlock the complete value of your employment with the State of Iowa by using our user-friendlyTotal Compensation Calculator (https://das.iowa.gov/media/3773/download?inline) .Gain insights into your comprehensive annual compensation, including salary and State-provided benefits.
Health and Wellness:
Prioritize your well-being with our comprehensive health plans, including medical, dental, and vision coverage. Enjoy the peace of mind knowing that the State of Iowa covers 90% of the premiums, providing you and your loved ones with excellent coverage at a remarkably low cost.
Retirement Planning:
We are proud to offer the Iowa Public Employees Retirement System (IPERS). A defined benefit plan, IPERS benefits are guaranteed for life, meaning once you retire, you will receive the same monthly benefit for the remainder of your life (once vested). We invest in your long-term financial well-being, so you can retire with peace of mind.Click here to learn more about IPERS (https://ipers.org/members) .
Paid Time Off:
Life is unpredictable, and at the State of Iowa, we understand the importance of work-life balance. Our leave policies, including paid holidays, vacation, and sick leave with unlimited accrual, ensure you have the flexibility you need for personal and family matters.
Professional Development:
Elevate your career with continuous learning opportunities. We support your growth through training programs, workshops, and tuition reimbursement.
Employee Assistance Program (EAP):
We care about your well-being beyond the workplace. Access confidential counseling, resources, and support through our Employee Assistance Program.
Diversity and Inclusion:
Be part of a diverse and inclusive workplace that embraces all backgrounds and perspectives. We believe diversity is a strength that drives innovation.
Join Us - Elevate Your Career:
Ready to elevate your career with the State of Iowa?Click here (https://iowa.attract.neogov.com/recruitment/p/benefits) to explore more about our unparalleled benefits and discover what makes us unique. Your success is our priority!
Employer
State of Iowa
Agency
269 Iowa Economic Development Authority
Address
1963 Bell Ave
Suite 200
Des Moines, Iowa, 50315
Website
iowaeda.com
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